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Mohani Tea Leaves Private Limited - Mohani Tea

Recommendation: Upheld | Medium: Suo Moto

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claim, “No. 1 private label supplier in India with regular supply to most international chains exclusively”, was not substantiated with verifiable comparative data of the advertiser's tea company versus other similar tea processing companies in India, to prove that they are in leadership position (No.1) for being private label supplier in India. The claim was not backed by an independent third party validation. The claim is misleading by exaggeration This advertisement is in contravention of Chapter I, 1.1 and 1.4 of the ASCI Code. This complaint was UPHELD by Secretariat.