# ASCI

> ASCI – The Advertising Standards Council of India ensures fair, honest, and responsible advertising through self\-regulation, safeguarding consumers nationwide\.

Generated by Yoast SEO v26.7, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [The ASCI Code](https://www.ascionline.in/the-asci-code-guidelines/)
- [Complaint Process](https://www.ascionline.in/complaint-process/)
- [Advertising Advice](https://www.ascionline.in/advertising-advice/)
- [ASCI AdTrust Summit 2026](https://www.ascionline.in/asci-adtrust-summit-2026/)
- [Home](https://www.ascionline.in/)

## The work we do
- [Working with Others](https://www.ascionline.in/the-work-we-do/working-with-others/)
- [Our Proactive Monitoring](https://www.ascionline.in/the-work-we-do/our-proactive-monitoring/)
- [What We Cover](https://www.ascionline.in/the-work-we-do/what-we-cover/)
- [How We Handle Complaints](https://www.ascionline.in/the-work-we-do/how-we-handle-complaints/)
- [Our Purpose](https://www.ascionline.in/the-work-we-do/our-purpose/)

## Asci Academy
- [E\-Learning](https://www.ascionline.in/asciacademy/e-learning1/)
- [Influencer Certification](https://www.ascionline.in/asciacademy/influencer-certification/)
- [Faculty Development Program](https://www.ascionline.in/asciacademy/faculty-development-program/)
- [Customised Masterclass Workshops](https://www.ascionline.in/asciacademy/customised-masterclass-workshops/)

## Asci Ad Campaigns
- [\#KnowTheCode Campaign](https://www.ascionline.in/asci-ad-campaigns/know-the-code/)
- [ASCI Academy’s Advisory Campaign, 2025](https://www.ascionline.in/asci-ad-campaigns/asci-academys-advisory-campaign-2025/)
- [Membership Campaign](https://www.ascionline.in/asci-ad-campaigns/membership-campaign/)
- [E Learning Campaign](https://www.ascionline.in/asci-ad-campaigns/e-learning-campaign/)
- [Endorser Due Diligence Launch Campaign 2022](https://www.ascionline.in/asci-ad-campaigns/endorser-due-diligence-launch-campaign-2022/)

## Advice \& Resource
- [Events](https://www.ascionline.in/advice-resource/events/)
- [Reports](https://www.ascionline.in/advice-resource/reports/)
- [Advisories](https://www.ascionline.in/advice-resource/advisories/)
- [Blogs](https://www.ascionline.in/advice-resource/blogs/)
- [Podcast](https://www.ascionline.in/advice-resource/podcast/)

## Advisories Page
- [CCPA Guidelines \- June 9, 2022](https://www.ascionline.in/advisories-page/ccpa-guidelines-june-9-2022/)
- [ASCI Advisory for LinkedIn Influencers, January 14, 2025](https://www.ascionline.in/advisories-page/asci-advisory-for-linkedin-influencers-2025/)
- [Central Consumer Protection Authority Issues Guidelines for ‘Prevention and Regulation of Greenwashing and Misleading Environmental Claims’ \- October 15, 2024](https://www.ascionline.in/advisories-page/central-consumer-protection-authority-issues-guidelines-for-prevention-and-regulation-of-greenwashing-and-misleading-environmental-claims-october-15-2024/)
- [206th SEBI Board Meeting \- June 27, 2024](https://www.ascionline.in/advisories-page/206th-sebi-board-meeting-date-jun-27-2024/)
- [Advisory regarding compliance with Hon'ble Supreme Court Order on Advertising Self\-Declaration Requirements \- July 03, 2024](https://www.ascionline.in/advisories-page/advisory-regarding-compliance-with-honble-supreme-court-order-on-advertising-self-declaration-requirements-july-03-2024/)

## Annual Report
- [Annual Report 2024\-2025](https://www.ascionline.in/annual-report/annual-report-2024-2025/)
- [Annual Report 2023\-2024](https://www.ascionline.in/annual-report/annual-report-2023-2024/)
- [Annual Report 2022\-2023](https://www.ascionline.in/annual-report/annual-report-2022-2023/)
- [Annual Report 2021\-2022](https://www.ascionline.in/annual-report/annual-report-2021-22/)
- [Annual Report 2008 \- 2009](https://www.ascionline.in/annual-report/annual-report-2008-2009/)

## Articles
- [Workshops](https://www.ascionline.in/stories/detail/membership/)
- [Conscious Patterns Web Report](https://www.ascionline.in/stories/detail/take-a-survey/)
- [Membership](https://www.ascionline.in/stories/detail/membership-2/)

## Asci Blogs
- [The story of how and why ASCI was established\.](https://www.ascionline.in/asciblogs/the-story-of-how-and-why-asci-was-established/)
- [How ASCI began and why it believes in self\-regulation \- 2](https://www.ascionline.in/asciblogs/how-asci-began-and-why-it-believes-in-self-regulation-2/)
- [How ASCI began and why it believes in self\-regulation \- 3](https://www.ascionline.in/asciblogs/how-asci-began-and-why-it-believes-in-self-regulation-3/)
- [With great influencing power comes great responsibility](https://www.ascionline.in/asciblogs/with-great-influencing-power-comes-great-responsibility/)
- [Right advice at ad planning stage can mitigate risks and build trust](https://www.ascionline.in/asciblogs/right-advice-at-ad-planning-stage-can-mitigate-risks-and-build-trust/)

## Code \& Cases
- [Non\-Compliance](https://www.ascionline.in/code-cases/non-compliances/)
- [Complaint Process](https://www.ascionline.in/code-cases/complaint-process/)
- [Complaint Outcomes](https://www.ascionline.in/code-cases/complaint-outcomes/)
- [The ASCI Code](https://www.ascionline.in/code-cases/the-asci-code/)

## Asci Events
- [From Compliance to Credibility](https://www.ascionline.in/asci-events/mdsl-id16694/)
- [Tomorrow’s Regulations: A look into the Future](https://www.ascionline.in/asci-events/tomorrows-regulations-a-look-into-the-future/)
- [ASCI 38th Annual General Meeting, 2024](https://www.ascionline.in/asci-events/asci-38th-annual-general-meeting-2024/)
- [ASCI Members Exclusive Event, conversation with Shri Vikram Sahay](https://www.ascionline.in/asci-events/asci-members-exclusive-event-conversation-with-shri-vikram-sahay/)
- [ASCI Members Exclusive Event, Conversation with Rohit Singh](https://www.ascionline.in/asci-events/asci-members-exclusive-event-conversation-with-rohit-singh/)

## Gallery
- [ASCI 38th Annual General Meeting, 2024](https://www.ascionline.in/gallery/asci-38th-annual-general-meeting-2024/)
- [Masterclass Cipla May 2022](https://www.ascionline.in/gallery/masterclass-cipla-may-2022/)
- [ASCI Connects with Students at Weschool \- Wellingkar](https://www.ascionline.in/gallery/asci-connects-with-students-at-weschool-wellingkar/)
- [ASCI's 36th Annual General Meeting](https://www.ascionline.in/gallery/ascis-36th-annual-general-meeting/)
- [Voice of Change](https://www.ascionline.in/gallery/voice-of-change/)

## History Key Milestone
- [2026](https://www.ascionline.in/history-keymilestone/2026/)
- [2025](https://www.ascionline.in/history-keymilestone/2025-2/)
- [2024](https://www.ascionline.in/history-keymilestone/2024/)
- [2023](https://www.ascionline.in/history-keymilestone/2023/)
- [2020](https://www.ascionline.in/history-keymilestone/2020/)

## Latest News
- [ASCI launches Advertising Advice for brands to check code violation](https://www.ascionline.in/latest-news/asci-launches-advertising-advice-for-brands-to-check-code-violation/)
- [ASCI releases Q1 2021 complaints report](https://www.ascionline.in/latest-news/asci-releases-q1-2021-complaints-report/)
- [How ASCI hopes to prevent brands from violating the ad code](https://www.ascionline.in/latest-news/how-asci-hopes-to-prevent-brands-from-violating-the-ad-code/)

## Asci Media
- [Op\-ed](https://www.ascionline.in/ascimedia/op-ed/)
- [Media Coverage](https://www.ascionline.in/ascimedia/media-coverage/)
- [Press Announcements](https://www.ascionline.in/ascimedia/press-annoucement/)
- [ASCI Gallery](https://www.ascionline.in/ascimedia/asci-gallery/)

## Membership Page
- [Membership Form](https://www.ascionline.in/membership-page/membership-form/)
- [Why Become an ASCI Member](https://www.ascionline.in/membership-page/why-become-an-asci-member/)
- [Current Members](https://www.ascionline.in/membership-page/current-member/)

## Asci Podcast
- [Why Do Ads Keep Outsmarting You?](https://www.ascionline.in/ascipodcast/why-do-ads-keep-outsmarting-you/)
- [Why Ethical Ads Are THE Key To Going VIRAL\!\!](https://www.ascionline.in/ascipodcast/why-ethical-ads-are-the-key-to-going-viral/)
- [Host \- Vishal Mehra with Manisha Kapoor on The Indian Adgeek Podcast](https://www.ascionline.in/ascipodcast/vishal-mehra-with-manisha-kapoor-on-the-indian-adgeek-podcast/)
- [Are influencers really shaping culture… or just chasing clicks?](https://www.ascionline.in/ascipodcast/are-influencers-really-shaping-culture-or-just-chasing-clicks/)
- [Who Approves Controversial Ads](https://www.ascionline.in/ascipodcast/who-approves-controversial-ads/)

## Press Annoucements
- [ASCI Report, ‘The Heat is On’, Finds ~98% of Summer Ad Claims Examined Needed Correction](https://www.ascionline.in/press-annoucements/asci-report-the-heat-is-on-finds-98-of-summer-ad-claims-examined-needed-correction/)
- [ASCI Records ~100% voluntary compliance, highest ever, in Q1 FY2026\-](https://www.ascionline.in/press-annoucements/asci-records-100-voluntary-compliance-highest-ever-in-q1-fy2026/)
- [ASCI Engages Hyderabad’s Advertising Ecosystem Through Agency 3\.0 Forum](https://www.ascionline.in/press-annoucements/asci-engages-hyderabads-advertising-ecosystem-through-agency-3-0-forum/)
- [Offshore betting and realty emerge as most violative sectors in ASCI Annual Complaints Report 2025\-26; cases surge 21%](https://www.ascionline.in/press-annoucements/offshore-betting-and-realty-emerge-as-most-violative-sectors-in-asci-annual-complaints-report-2025-26-cases-surge-21/)
- [ASCI’s Ad\-literacy programme covers 1 mn students across 2,063 schools](https://www.ascionline.in/press-annoucements/ascis-ad-literacy-programme-covers-1-mn-students-across-2063-schools/)

## Asci Reports
- [Summer ad claims report](https://www.ascionline.in/asci-reports/summer-ad-claims-report/)
- [Annual Complaints Report 2025\-26](https://www.ascionline.in/asci-reports/annual-complaints-report-2025-26/)
- [The AdLaw Compendium](https://www.ascionline.in/asci-reports/the-adlaw-compendium/)
- [What The Sigma?](https://www.ascionline.in/asci-reports/what-the-sigma/)
- [Half\-Yearly Complaints Report 2025\-26](https://www.ascionline.in/asci-reports/half-yearly-complaints-report-2025-26/)

## Homepage Banner
- [ASCI Academy Launches](https://www.ascionline.in/homepage-banner/asci-academy-launches/)
- [ASCI launches AdWise, a school programme aimed at building advertising literacy among 1 mn kids](https://www.ascionline.in/homepage-banner/asci-launches-adwise-a-school-programme-aimed-at-building-advertising-literacy-among-1-mn-kids/)
- [The ASCI Commitment Seal symbolises members' pledge to keep advertising ethical](https://www.ascionline.in/homepage-banner/the-asci-commitment-seal-symbolises-members-pledge-to-keep-advertising-ethical/)
- [Read the report for key insights and trends in the advertising standards](https://www.ascionline.in/homepage-banner/read-the-report-for-key-insights-and-trends-in-the-advertising-standards/)
- [Discover insights from our Annual Complaints Report 2024\-25](https://www.ascionline.in/homepage-banner/discover-insights-from-our-annual-complaints-report-2024-25/)

## Peoples Category
- [CCC Technical experts](https://www.ascionline.in/stories/category/ccc-technical-experts/)
- [Consumer Complaints Council](https://www.ascionline.in/stories/category/consumer-complaints-council/)
- [Board of Directors](https://www.ascionline.in/stories/category/board-special-invitees/)
- [Advisory Technical Experts](https://www.ascionline.in/stories/category/advisory-technical-experts/)
- [People Listing Page](https://www.ascionline.in/stories/category/people-listing-page/)

## Asci Ad Campaigns Category
- [2021](https://www.ascionline.in/stories/category/2021/)
- [2020](https://www.ascionline.in/stories/category/2020/)
- [2019](https://www.ascionline.in/stories/category/2019/)
- [2016](https://www.ascionline.in/stories/category/2016/)
- [2025](https://www.ascionline.in/stories/category/2025/)

## Advice \& Resource Category
- [Advisory Services](https://www.ascionline.in/stories/category/advisory-services/)
- [Useful Resources](https://www.ascionline.in/stories/category/useful-resources/)

## Annual Report Category
- [1990 \- 2000](https://www.ascionline.in/stories/category/1990-2000/)
- [2000 \- 2010](https://www.ascionline.in/stories/category/2000-2010/)
- [2010 \- 2020](https://www.ascionline.in/stories/category/2010-2020/)
- [2020 \- Current](https://www.ascionline.in/stories/category/2020-2030/)
- [1985 \- 1990](https://www.ascionline.in/stories/category/1985-1990/)

## Article Category
- [Home](https://www.ascionline.in/stories/category/home/)

## Current Members Category
- [Advertisers](https://www.ascionline.in/stories/category/advertisers/)
- [Ad Agency](https://www.ascionline.in/stories/category/ad-agency/)
- [Digital Platforms](https://www.ascionline.in/stories/category/digital-platforms/)
- [Allied Professions](https://www.ascionline.in/stories/category/allied-professions/)

## Media Coverages Category
- [Years](https://www.ascionline.in/stories/category/years/)
- [Months](https://www.ascionline.in/stories/category/months/)
- [2023](https://www.ascionline.in/stories/category/2023/)
- [2022](https://www.ascionline.in/stories/category/2022/)
- [2024](https://www.ascionline.in/stories/category/2024/)

## Non Compliance Category
- [Months](https://www.ascionline.in/stories/category/months/)
- [Media Channel](https://www.ascionline.in/stories/category/media-channel/)
- [Reported To](https://www.ascionline.in/stories/category/reported-to/)
- [Years](https://www.ascionline.in/stories/category/years/)
- [2022](https://www.ascionline.in/stories/category/2022/)

## Press Annoucements Category
- [2020](https://www.ascionline.in/stories/category/2020/)
- [2017](https://www.ascionline.in/stories/category/2017/)
- [2025](https://www.ascionline.in/stories/category/2025/)
- [2021](https://www.ascionline.in/stories/category/2021/)
- [2023](https://www.ascionline.in/stories/category/2023/)

## Asci Reports Category
- [2022](https://www.ascionline.in/stories/category/2022/)
- [2023](https://www.ascionline.in/stories/category/2023/)
- [2025](https://www.ascionline.in/stories/category/2025/)
- [2024](https://www.ascionline.in/stories/category/2024/)
- [2026](https://www.ascionline.in/stories/category/2026/)

## Optional
- [Sitemap index](https://www.ascionline.in/wp-sitemap.xml)