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Empowering Ethical Advertising – A Faculty Development Program

ASCI partners with institutions to train & certify faculty in ethical and responsible advertising. This highly recommended one-day workshop equips educators to give students a crucial edge, fostering future advertisers who prioritize creativity and ethics equally.

Enroll now to empower your institution.

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About the training

Dual Certificate
Dual Certificate
On campus workshop
One day
Faculty teaching advertising, marketing, communications and law

Testimonials

Prof. Pradeep Mallik at ASCI Academy’s Faculty Development Program held at Ahmedabad Management Association, Gujarat

ASCI Academy’s Faculty Development Program, at IILM University, Greater Noida.

Dr. Anugyan Nag, at ASCI Academy’s Faculty Development Program, held at Jamia Millia Islamia, Delhi

Garima Dutt, at ASCI Academy’s Faculty Development Program, held at Jamia Millia Islamia, Delhi

“Thank you for conducting it well and with full engagement of the participants.”

Prof. M Kasim

Honorary Director, A.J.K. Mass Communication Research Centre, Jamia Millia Islamia

“What a wonderful session you conducted! Your material is extremely well-chosen, very informative, and educational. It shows how passionate you are about your work. Thank you once again for such a brilliant experience you gave us.”

Dr. Anugyan Nag

Assistant Professor, A.J.K. Mass Communication Research Centre, Jamia Millia Islamia

“The Department of Communication at IILM University, Greater Noida, conducted an impactful Faculty Development Program (FDP) in collaboration with The Advertising Standards Council of India on “Empowering Ethical Advertising.” This program, tailored for faculty members specializing in Marketing, Advertising, Law, Communication, and Journalism, focused on the significance of ethical practices in advertising and marketing communications.”

The Department of Communication

IILM University, Greater Noida

What’s in it for you

  • Boost Your Credentials: Achieve dual certification with a personalised ASCI digital certificate, enhancing your professional profile.
  • Seamless Learning Experience: Enjoy dedicated access to the ASCI LMS, your hub for all program resources.
  • Simplify Your Teaching: Utilise pre-prepared class materials and assessments, making your teaching more efficient and effective.
  • Stay Informed & Grow: Get your own Responsible Advertising handbook and benefit from free e- learning courses for yourself and students.

Workshop Benefits

Our FDP offers a dual certification pathway, recognising both your learning and your impact on students

  1. Certificate of Completion
    Awarded upon successful FDP completion. This certificate empowers faculty from Media/Communications, Management/Business, Law, Marketing, and Advertising to:

    • Train their students effectively.
    • Enroll students in ASCI e-learning courses.
  2. Gold Standard FDP Certificate
    Awarded when you achieve 75% student registration in the e-learning course. This prestigious certificate unlocks exclusive access to ASCI’s Faculty Master Club, with privileges including:

    • Recognition of both you and your college on ASCI’s platforms, including social media and newsletters
    • An invitation to attend a special session for members of ASCI’s Faculty Master Club with a prominent industry leader
    • Complimentary access to additional ASCI-certified e-learning courses
    • Participation opportunities at ASCI’s marquee events

What does the course cover?

Program Details
  • The Need for Responsible Advertising in Today’s Society 
  • The Case for Advertising Self-Regulation 
  • The Evolution, Role & Mandate of ASCI
  • Principles of Responsible Advertising
  • The Four Chapters of the ASCI Code
  • Interpreting the ASCI Code
  • ASCI Code Guidelines
  • Actioning the ASCI Code
  • Digitisation of the Complaint Management System
  • Preventive Mechanisms
  • Collaborations With the Government
  • ASCI Academy
  • Impact of Brand Communications
  • Using Ads to Influence Society in the Right Way

Certification

Certificate of Completion– Upon successfully completing our in-person Faculty Development Program (FDP) and its assessment, faculty receive a Certificate of Completion. This acknowledges their commitment to ethical advertising and permits them to teach the course in their classes.

Gold Standard FDP Certificate– Faculty can earn a dual certification: when 75% student registration is achieved in the e-learning courses, they are awarded the prestigious Gold Standard FDP Certificate. This second certificate grants exclusive access to ASCI’s Faculty Master Club, significantly enhancing their standing as dedicated advertising educators.

ASCI Academy FDP Certificate - LMS FDP Completion Certificate
ASCI Academy FDP Certificate - Gold Certificate

Fill the form

To explore our Faculty Development Program, please fill the form below or write to us on [email protected].