Empowering Ethical Advertising – A Faculty Development Program

ASCI partners with institutions and organisations to train and certify faculty, empowering them to give their students an edge by laying down a foundation for ethical and responsible advertising practices. This highly recommended one-day training workshop delves into the critical aspects of responsible advertising and specifies ASCI’s role in advocating advertising ethics to foster a community of future advertisers that pay equal heed to creativity and responsibility.

If you are an institution/organisation that wishes to give its teachers and students this edge, empower them by enrolling them in this course.

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About the training

On campus workshop

One day

Faculty teaching advertising, marketing, communications and law

What’s included

In-person training
Handbook containing reference guides
Online assessment
Completion certificate

Course objectives

After completing this course, you will be able to:

Analyse the need for self-regulation in advertising.
Evaluate advertising strategies based on the fundamental principles of the ASCI code.
Explain how the complaint handling process works at ASCI.
Emphasise the impact of progressive ads that can positively impact socio-cultural progress.
Recognise the role played by ASCI in promoting ethical and responsible advertising.

What does the course cover?

Program Details

The Need for Responsible Advertising in Today’s Society
The Case for Advertising Self-Regulation
The Evolution, Role & Mandate of ASCI

Principles of Responsible Advertising
The Four Chapters of the ASCI Code
Interpreting the ASCI Code
ASCI Code Guidelines
Actioning the ASCI Code

Digitisation of the Complaint Management System
Preventive Mechanisms
Collaborations With the Government
ASCI Academy

Impact of Brand Communications
Using Ads to Influence Society in the Right Way

Certification

Upon attending the workshop and the subsequent successful completion of the assessment, the faculty will be granted a certificate of completion. This certification will serve as a testament to the faculty member’s dedication to ethical advertising and will enhance their standing within the advertising industry as a dedicated educator.

Fill the form

To explore our Faculty Development Program, please fill the form below or write to us on [email protected].

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