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Influencer Disclosure Tool

What? When? How?

STEP 1
1. Who is posting the content?
A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring a storefront with a striped awning. This visual represents the first step of the tool, prompting the user to identify as an Influencer who is engaging in commercial activity.

Influencer

An Influencer is someone who has access to an audience and the power to affect their audiences’ purchasing decisions or opinions about a product, service, brand or experience, because of the influencer’s authority, knowledge, position, or relationship with their audience.

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring the friendly face of a robot. This visual represents the second tool, prompting the user to identify if they are a "Virtual Influencer"—a non-human, computer-generated character.

Virtual Influencer

Virtual influencers, are fictional computer generated ‘people’ or avatars who have the realistic characteristics, features and personalities of humans, and behave in a similar manner as influencers.

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring a stylized crown with red accents. This visual represents the third tool, prompting the user to identify as a Brand that is collaborating with an influencer.

Brand

This refers to the brand or advertiser posting on their own handle.

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You must disclose that the audience is not interacting with a real human being.

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2. Are you featuring your own product/ service?
A minimalist icon from ASCI Social featuring a bold red checkmark inside a rounded square. This image represents the "Yes" option for influencers answering the guideline question: "Are you featuring your own product/service?"

Yes

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A minimalist icon from ASCI Social featuring a red "prohibited" symbol (a circle with a line through it) inside a rounded square. This image represents the "No" option for influencers answering the guideline question: "Are you featuring your own product/service?"

No

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A minimalist line-art icon from ASCI Social depicting a handshake, which symbolizes a brand-creator partnership. This visual represents the crucial third step in the guidelines, which mandates that influencers must disclose their relationship with the brand using clear, approved labels like 'Ad,' 'Sponsored,' or 'Collaboration.'

You must disclose.

Please use the following disclosure labels.

  1. Advertisement
  2. Ad
  3. Sponsored
  4. Collaboration
  5. Partnership
  6. Employee
  7. Free gift
  8. Paid Partnership tag on Instagram
  9. Affiliate
  10. Includes Paid Promotion tag on YouTube

The disclosure should be in English OR in the language as the advertisement itself in a way that is easy for an average consumer to understand.

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3. What is the material connection between you and the advertiser?

A material connection is any connection between an advertiser and influencer that may affect the weight or credibility of the representation made by the influencer.

Material connection could include but is not limited to benefits and incentives, such as monetary or other compensation, free products with or without any conditions attached including those received unsolicited, discounts, gifts, contest and sweepstakes entries, trips or hotel stays, media barters, coverage, awards or any family or employment relationship, etc.

Monetary Compensation, Discounts

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Barters/ Free Gifts / Product / Service / Experiential

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Affiliate Marketing

Affiliate marketing is the process of earning money (commissions) every time you promote a company's products or services and drive a sale.

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No material connection; I have not received any monetary or non-monetary compensation, free gifts, special invites or any such benefits from the advertiser.

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring an award ribbon with a checkmark. This visual represents the fifth and final step of the tool, which provides guidance on how to correctly apply the official disclosure label to the content.

If you have no material connection with the brand, then disclosure labels are not required. For example, if you purchased a product yourself and are talking about your experience, there is no need for disclosure.


4. What is the type of content?
A minimalist icon from ASCI Social, featuring a vintage-style film camera with two red reels. This graphic represents the "Video" option in the fourth step of the Influencer Disclosure Tool, which asks the user to identify their type of content.

Video

e.g. YouTube, IGTV, Reels, TikTok etc.

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring a stylized eye inside a rounded square. This graphic represents the "Live Stream" option in the fourth step of the tool, which asks the user to identify their type of content.

Live Stream

Live Stream eg. YouTube Live, Instagram Live, Twitch, etc.

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring a stack of stylized photographs. This graphic represents the "Static Post/ Picture/ Image(s)" option in the fourth step of the tool, which asks the user to identify their type of content.

Static Post/ Picture/ Image(s)

Image(s) accompanied by text / caption e.g. Facebook, Twitter, Instagram etc.

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring a classic portable radio with an antenna. This graphic represents the "Audio" option in the fourth step of the tool, which asks the user to identify their type of content.

Audio

e.g SoundCloud, iTunes, Clubhouse

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring a classic red stopwatch. This graphic represents the "Temporary or Short-lived Content" option in the fourth step of the tool, which asks the user to identify their type of content.

Temporary or Short-lived Content

e.g. Snapchat, Instagram Stories etc.

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring an award ribbon with a checkmark. This visual represents the fifth and final step of the tool, which provides guidance on how to correctly apply the official disclosure label to the content.

The disclosure label must be announced at the beginning and the end of the broadcast. If the post continues to be visible after the live stream is over, appropriate disclosure must be added to the content description/ caption.

Please use the following disclosure labels.

  1. Advertisement
  2. Ad
  3. Sponsored
  4. Collaboration
  5. Partnership
  6. Employee
  7. Free gift
  8. Paid Partnership tag on Instagram
  9. Affiliate
  10. Includes Paid Promotion tag on YouTube

The disclosure should be in English OR in the language as the advertisement itself in a way that is easy for an average consumer to understand.


Is the video accompanied by text?

Yes

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No

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring an award ribbon with a checkmark. This visual confirms that the user has successfully completed the tool's questions and that for their specific situation, "no disclosure required."

1. The disclosure must be upfront and visible before the fold.
2. It should not be buried in a group of hashtags
3. It should not be in profile or bio, at the end of the post or anywhere that requires a click or navigation.

Please use the following disclosure labels.

  1. Advertisement
  2. Ad
  3. Sponsored
  4. Collaboration
  5. Partnership
  6. Employee
  7. Free gift
  8. Paid Partnership tag on Instagram
  9. Affiliate
  10. Includes Paid Promotion tag on YouTube

The disclosure should be in English OR in the language as the advertisement itself in a way that is easy for an average consumer to understand.


What is the video length?
A minimalist icon from ASCI Social's Influencer Disclosure Tool. It shows a vintage-style film camera, representing the "Video" content type, specifically for videos with a duration of less than 15 seconds.

Less than 15 seconds

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A minimalist icon from ASCI Social's Influencer Disclosure Tool. It shows a vintage-style film camera, representing the "Video" content type, specifically for videos with a duration of more than 15 seconds but less than 2 minutes.

More than 15 seconds but less than 2 minutes

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A minimalist icon from ASCI Social, featuring a vintage-style film camera with two red reels. This graphic represents the "Video" option in the fourth step of the Influencer Disclosure Tool, which asks the user to identify their type of content.

2 Minutes or Longer

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A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring an award ribbon with a checkmark. This visual confirms that the user has successfully completed the tool's questions and that for their specific situation, "no disclosure required."

1. The disclosure label must be superimposed over the video in a manner that is clearly visible.
2. The disclosure label must stay for at least 3 seconds.

Please use the following disclosure labels.

  1. Advertisement
  2. Ad
  3. Sponsored
  4. Collaboration
  5. Partnership
  6. Employee
  7. Free gift
  8. Paid Partnership tag on Instagram
  9. Affiliate
  10. Includes Paid Promotion tag on YouTube

The disclosure should be in English OR in the language as the advertisement itself in a way that is easy for an average consumer to understand.


A minimalist icon from ASCI Social's Influencer Disclosure Tool, featuring an award ribbon with a checkmark. This visual confirms that the user has successfully completed the tool's questions and that for their specific situation, "no disclosure required."

There is no disclosure required.