The ASCI Guide to Responsible Advertising

Don’t let inadvertent slip ups disrupt your campaigns!

This certification program will help you lay the foundation for creating ethical advertising that forges meaningful connections with consumers. The ASCI Guide to Responsible Advertising

  • Helps you get it right from the start
  • Uplifts your brand image
  • Displays commitment to high ethical standards
  • Keeps you on the right side of regulation
  • Gives an edge to your career with responsible and impactful advertising

About Course

8 Sections
(25 lessons)
120 mins
2999
Students and professionals in the fields of marketing, communications, legal studies, and other sectors

What’s included?

  • eLearning course
  • Online assessment
  • Completion certificate

Course objectives

Why fix problems when you can get it right from the start?

  • Master the nuances of the self-regulatory codes and guidelines in advertising
  • Review advertising strategies based on the fundamental principles of the ASCI Code.
  • Identify potential red flags, prevent campaign disruptions and blow to business and brand reputation.
  • Know your guardrails to maintain a balance between creativity and responsibility in advertising.
  • Uplift brand image, build consumer trust.

What does the course cover?

Program Details
  • The Advertising Standards Council of India (ASCI)
  • The ASCI Code
  • The ASCI Code – Fundamental Principles
  • The Code and The Law
  • The ASCI Code – Definitions
  • Truthfulness and Honesty: Introduction
  • Truthfulness and Honesty: Clauses
  • Truthfulness and Honesty: Scenario
  • Truthfulness and Honesty: FAQs
  • Non-Offensive to Public
  • Non-Offensive to Public: Scenario
  • Non-Offensive to Public: FAQs
  • Against Harmful Products/Situations: Introduction
  • Against Harmful Products/Situations: Clauses
  • Against Harmful Products/Situations: Scenario
  • Against Harmful Products/Situations: FAQs
  • Fair in Competition: Introduction
  • Fair in Competition: Clauses
  • Fair in Competition: Scenario
  • Fair in Competition: FAQs
  • Other Guidelines: Introduction
  • Other Guidelines: Clauses
  • Other Guidelines: Scenario
  • Other Guidelines: FAQs
  • Key Takeaways and Insights

Certification

Upon going through the eLearning course and successfully completing the assessment, the learner will be granted a certificate of completion. This will certify them as an advertiser equipped to navigate the industry with integrity and impact.

Testimonials

“I had read about ASCI – The Advertising Standards Council of India only in my textbooks while pursuing a Bachelor of Mass Media. ASCI seeks to ensure that ads conform to its Code of Self-Regulation.In 2023, I received an opportunity to attend the ASCI Influencer Summit. Several industry experts and influencers shared their knowledge of content vs. ads. Recently, I completed the “ASCI Guide to Responsible Advertising” course and even achieved a certificate post-assessment. The program highlighted the ASCI Code and Guidelines to keep in mind while creating or publishing ads. With numerous case studies and solved FAQs, this course enhanced my understanding of ethical advertising. I would like to thank The Advertising Standards Council of India for this course and even the Xavier Institute Of Communications for keeping alumni members notified about such opportunities.”

Palak Atha

Senior Legal Counsel – Copywriter at Social Panga | XIC’23

“Advertising is a social responsibility that should be led with ethical conscience. This is a recommended certification for professionals working in communications, marketing, legal, and other allied sectors. Understanding the self-regulatory codes, fundamental advertising principles, spotting red flags, and maintaining creative guardrails is essential to build and sustain a brand’s reputation, and respect consumer trust. The course is short, nuanced, and actionable. Many thanks to The Advertising Standards Council of India for taking the initiative.”

Chitraparna S.

Senior Legal Counsel – Content Strategist & Communications Trainer

“Brushing up the basics, learning new regulations, and unlearning the traditional norms with The Advertising Standards Council of India! A simple, crisp e-course that will come in handy to all the budding advertisers!”

Mahima Barasia

Sr. Brand Solutions Strategist – Schbang | XIC’22

“An insightful course designed by The Advertising Standards Council of India for advertisers, advertising agencies, legal professionals and general public to get insights on compliance requirements while creating advertisements.It thoughtfully engages learner with Codes and guidelines issued by the AsCI in regards with general advertisments as well as new age advertisement such as FMCG products, celeb ads, extended brand advertising and dark patterns.”

Archit Chaturvedi

Senior Legal Counsel – Legal Advisor, Muttha Associates

“Pleased to announce that I have successfully completed the ASCI Guide to Responsible Advertising course by The Advertising Standards Council of India #advertising The course modules offer intricately designed content with real-life examples that enhance the understanding of the ASCI Codes and specific guidelines. The case scenarios presented reflect real-world consumer experiences, making the learning experience truly valuable.”

Sourav Dan

Senior Legal Counsel – Khaitan & CoKhaitan & Co, Principal Associate

“Glad to have completed this course by The Advertising Standards Council of India. Given the recent requirement on self certification, the course is quite important as it highlights crucial prerequisites for a compliant advertisement.”

Suyash Tiwari

Senior Legal Counsel – Associate at AZB & Partners

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