The ASCI Guide to Responsible Advertising

Don’t let inadvertent slip ups disrupt your campaigns!

This certification program will help you lay the foundation for creating ethical advertising that forges meaningful connections with consumers. The ASCI Guide to Responsible Advertising

  • Helps you get it right from the start
  • Uplifts your brand image
  • Displays commitment to high ethical standards
  • Keeps you on the right side of regulation
  • Gives an edge to your career with responsible and impactful advertising

About Course

8 Sections
(25 lessons)
120 mins
Students and professionals in the fields of marketing, communications, legal studies, and other sectors

What’s included?

  • eLearning course
  • Online assessment
  • Completion certificate

Course objectives

Why fix problems when you can get it right from the start?

  • Master the nuances of the self-regulatory codes and guidelines in advertising
  • Review advertising strategies based on the fundamental principles of the ASCI Code.
  • Identify potential red flags, prevent campaign disruptions and blow to business and brand reputation.
  • Know your guardrails to maintain a balance between creativity and responsibility in advertising.
  • Uplift brand image, build consumer trust.

What does the course cover?

Program Details
  • The Advertising Standards Council of India (ASCI)
  • The ASCI Code
  • The ASCI Code – Fundamental Principles
  • The Code and The Law
  • The ASCI Code – Definitions
  • Truthfulness and Honesty: Introduction
  • Truthfulness and Honesty: Clauses
  • Truthfulness and Honesty: Scenario
  • Truthfulness and Honesty: FAQs
  • Non-Offensive to Public
  • Non-Offensive to Public: Scenario
  • Non-Offensive to Public: FAQs
  • Against Harmful Products/Situations: Introduction
  • Against Harmful Products/Situations: Clauses
  • Against Harmful Products/Situations: Scenario
  • Against Harmful Products/Situations: FAQs
  • Fair in Competition: Introduction
  • Fair in Competition: Clauses
  • Fair in Competition: Scenario
  • Fair in Competition: FAQs
  • Other Guidelines: Introduction
  • Other Guidelines: Clauses
  • Other Guidelines: Scenario
  • Other Guidelines: FAQs
  • Key Takeaways and Insights


Upon going through the eLearning course and successfully completing the assessment, the learner will be granted a certificate of completion. This will certify them as an advertiser equipped to navigate the industry with integrity and impact.