The Self-Learning Certification Courses are available to all our stakeholders interested in understanding the nuances of responsible advertising. Give your resume an edge, with a certification in the course related to your interests. All these courses are online and will provide an in-depth understanding of the topic chosen.
The ASCI Guide to Responsible Advertising
Explore this interactive eLearning experience that navigates through the core principles of the ASCI Code for advertising self-regulation. Immerse yourself in real-world advertisements and scenarios that bring these principles to life. Designed for students and professionals in the areas of marketing, communications and legal studies, this course serves as a resource for enriching one’s understanding of the regulatory frameworks that steer the Indian advertising arena.
This certification program will help you lay the foundation for creating ethical, responsible, and impactful advertising that forges meaningful connections with consumers.
About Course
8 Sections
(25 lessons)
120 mins
2999
Students and professionals in the fields of marketing, communications, legal studies, and other sectors
What’s included?
- eLearning course
- Online assessment
- Completion certificate
Course objectives
After completing this course, you will be able to:
- Explain the need for self-regulation in advertising.
- Identify potential violations of the ASCI Code.
- Predict the impact of ASCI Code violations.
- Review advertising strategies based on the fundamental principles of the ASCI code.
- Maintain a balance between creative and ethical advertising.
What does the course cover?
Program Details
- The Advertising Standards Council of India (ASCI)
- The ASCI Code
- The ASCI Code – Fundamental Principles
- The Code and The Law
- The ASCI Code – Definitions
- Truthfulness and Honesty: Introduction
- Truthfulness and Honesty: Clauses
- Truthfulness and Honesty: Scenario
- Truthfulness and Honesty: FAQs
- Non-Offensive to Public
- Non-Offensive to Public: Scenario
- Non-Offensive to Public: FAQs
- Against Harmful Products/Situations: Introduction
- Against Harmful Products/Situations: Clauses
- Against Harmful Products/Situations: Scenario
- Against Harmful Products/Situations: FAQs
- Fair in Competition: Introduction
- Fair in Competition: Clauses
- Fair in Competition: Scenario
- Fair in Competition: FAQs
- Other Guidelines: Introduction
- Other Guidelines: Clauses
- Other Guidelines: Scenario
- Other Guidelines: FAQs
- Key Takeaways and Insights
Certification
Upon going through the eLearning course and successfully completing the assessment, the learner will be granted a certificate of completion. This will certify them as an advertiser equipped to navigate the industry with integrity and impact.
