A close-up, analytical view of a document covered in colorful pie charts and bar graphs, with the tip of a pen hovering over the data. This image symbolizes the accurate research, data inspection, and in-depth analysis that are foundational to all ASCI Reports on advertising standards.
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ASCI has a unique vantage point that allows us to look at different issues impacting advertising and share those learnings with different stakeholders. ASCI studies and examines critical issues related to advertising and consumer protection, and provides actionable insights to nudge the industry towards responsible action by engaging with partners and subject matter experts. These studies also help form a common understanding amongst the various stakeholders of advertising.

The cover of the “Kantar – The Indian Masculinity Maze” report, created in collaboration with ASCI. The image features a vibrant collage of five panels depicting the multifaceted nature of modern Indian men: a thoughtful professional, a craftsman at work, a joyful father with his child, a man practicing self-care, and an older man cooking. Below this, a complex purple maze symbolizes the “tensions and transitions and the role of brand” explored in the report.
Kantar – The Indian Masculinity Maze
Bright orange poster with smartphone graphic and text “AD NEXT – The AI Edition,” highlighting insights on the future of AI in advertising.
AdNext: The AI Edition
Visual artwork named "Manifest Masalitias Beyond the Mask," illustrating the concept of redefining masculinity through advertising.
Manifest: Masculinities Beyond the Mask
Digital illustration of a glowing pixelated key unlocking a pixelated padlock over a background of encrypted code, symbolizing data access, privacy, and navigating cookies in online security.
Navigating Cookies: Recalibrating your cookie strategy in light of the DPDPA
Conscious Patterns report cover showing a study of deceptive patterns in top Indian apps, featuring a smartphone graphic with misleading prompts like low-cost travel insurance, limited-time sales, and delete account options, released in August 2024 by ASCI, Parallel, and NASSCOM.
‘Conscious Patterns’ – study of deceptive patterns in top Indian apps
Privacy and Progress: Pillars of Digital Bharat concept image showing a glowing wireframe map of India inside a dark circular globe with orange highlights, symbolizing technology and connectivity, set against a modern black, white, and orange background with the ASCI logo in the corner.
Privacy and Progress: Pillars of Digital Bharat
A banner for the ASCI Academy promoting its initiative to improve the D&I landscape of Indian Advertising. The image features the #Unstereotype logo alongside a vibrant graphic of multi-colored profile of diverse people, symbolizing a commitment to progressive and inclusive advertising.
D&I landscape of Indian Advertising
The cover of the ASCI "Influencer Trust Report," featuring a confident young woman with braided hair posing outdoors against a bright blue sky. Her authentic expression and stylish appearance in a colorful top symbolize the report's focus on building genuine trust and transparency in the influencer marketing landscape.
Influencer Trust Report
An abstract visual for the ASCI and Khaitan & Co. report on "GENERATIVE AI AND ADVERTISING." It features vibrant streaks of golden, white, and orange light radiating across a dark background, symbolizing the speed, creativity, and transformative opportunities and risks of using AI in modern digital campaigns.
GENERATIVE AI AND ADVERTISING Opportunities, Risks and Best Practices
The cover of the "EdNext Report – Raising the Bar on EdTech Advertising," featuring a playful illustration of a young boy and girl studying with a laptop and book. They are soaring through the clouds on a large red paper airplane, a visual metaphor for the aspirational journey of modern learning and the report's goal to elevate standards in EdTech marketing.
EdNext Report – Raising the Bar on EdTech Advertising