ASCI has a unique vantage point that allows us to look at different issues impacting advertising and share those learnings with different stakeholders. ASCI studies and examines critical issues related to advertising and consumer protection, and provides actionable insights to nudge the industry towards responsible action by engaging with partners and subject matter experts. These studies also help form a common understanding amongst the various stakeholders of advertising.

An abstract visual for the ASCI and Khaitan & Co. report on "GENERATIVE AI AND ADVERTISING." It features vibrant streaks of golden, white, and orange light radiating across a dark background, symbolizing the speed, creativity, and transformative opportunities and risks of using AI in modern digital campaigns.
GENERATIVE AI AND ADVERTISING Opportunities, Risks and Best Practices
The cover of the "EdNext Report – Raising the Bar on EdTech Advertising," featuring a playful illustration of a young boy and girl studying with a laptop and book. They are soaring through the clouds on a large red paper airplane, a visual metaphor for the aspirational journey of modern learning and the report's goal to elevate standards in EdTech marketing.
EdNext Report – Raising the Bar on EdTech Advertising
‘Wielding Influence, Nurturing Trust’ Report
Gendernext: A study on portrayal of women in advertising
#GenderGains: a business case for progressive depictions