Ethical UI/UX Designs: Building Consumer Trust
Online Deceptive Design Patterns, commonly known as “Dark Patterns,” are tricks used in websites or apps that lead consumers to make choices that often are not in their best interests. Dark Patterns are increasingly under scrutiny. Don't wait for enforcement—be proactive! It's the need of the hour to eliminate these deceptive design practices and stay on the right side of the law.
- Identify manipulative design tactics
- Create experiences that are ethical, user-friendly, and business-aligned.
- Stay compliant with regulations
- Minimize legal risk.
- Build a powerful, strong business founded on consumer trust.
Course Highlights
40 mins
599
Learning Experience
The course is designed with short, high-impact learning segments
- Interactive Simulations: Deep dive into 12 Deceptive Patterns through real-world app simulations.
- Characters to encourage practical application of ethical alternatives: Story-driven construction guided by two contrasting characters – Shade & Lumit. One represents deceptive intent & the other ethical design
- Certification: ASCI Certificate awarded upon successful completion of the Final Assessment.
Who is this course for?
This certification is vital for professionals across all functions dealing with digital customer journeys:
- Brand & Marketing Teams
- Legal, Compliance & Regulatory Teams
- UI/UX Designers
What’s in it for you?
- Get trained in a key area of advertising compliance
- Gain expertise at recognizing dark patterns to help you audit and safeguard your brand’s digital properties
- Lead the discussions in your organisation on lowering compliance risk
- Get inspired by ethical patterns to design online customer experiences that build trust
What does the course cover?
The course follows a structured journey, progressing from foundational concepts to practical application of ethical alternatives.
Welcome and introduction to the course objectives.
- UI/UX Foundations: Explore the concepts of User Interface (UI) and User Experience (UX)—design as behavioral architecture.
- Core Ideas: Interactive segment on the power of design to influence choices.
- Deep Dive: Video exploration of the 12 Deceptive Patterns.
- Simulation 1: Covers deceptive patterns that manipulate visual hierarchy or wording to confuse or mislead users into taking actions they didn’t intend:
- Interface Interference
- Trick Question
- Disguised Ad
- Bait & Switch
- Simulation 2: Covers patterns that exploit guilt, urgency, or annoyance to pressure the user into a choice:
- Nagging
- Confirm Shaming
- False Urgency
- Forced Action
- Simulation 3: Covers patterns that complicate or hide important steps to trap users into purchases or subscriptions:
- Drip Pricing
- Basket Sneaking
- Subscription Trap
- Privacy Deception
- Check-your-knowledge activities follow each simulation to refresh understanding.
- Impact of deceptive patterns
- Reflection on the ethical alternatives
- Reporting deceptive patterns
- Key Takeaways
- Downloadable Quick Reference Guide
- Assessment
- Certificate
Certification
ASCI Certificate awarded upon successful completion of the Final Assessment.
