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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • GHV Advanced Care Private Limited - Sereko Calming Gel Pen

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Instagram advertisement is by “Sush Essentials Private Limited – Sereko Calming Gel Pen” claiming “Reduce cortisol by up to 70% / UPTO 70*% REDUCTION IN CORTISOL LEVELS (*From Individual ingredients present in Neurocalm(S))”, “Boost serotonin by 163%”, “Results in under 2 hours”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.14)....

  • Bvlgari India - Bvlgari Le Gemme Amunae Eau de Parfum

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Facebook advertisement is by “Bvlgari India – Le Gemme Amunae’ (Influencer – Mr. Vaibhav Keswani). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2508-CCC.14)...

  • Nivea India Private Limited - Beiersdorf - Eucerin DermoPurifyer Range

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Instagram advertisement is by an influencer (Aradhna Sharma) promoting `Nivea India Private Limited - Eucerin DermoPurifyer Range’, claiming, “Dermatologist Approved – Safe & Effective for Acne-Prone Skin”, “Visibly Clear Skin in 2 Weeks”, and “This dermat-trusted range helps to control sebum, reduce inflammation, and prevent future breakouts”. The said claims contravened Chapter I of the ASCI Code. (2508-CCC.14)...

  • Prime Agro Food Processing Private Limited - PRIME TOMATO KETCHUP

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The TV advertisement is by “Prime Agro Food Processing Private Limited – Prime TOMATO KETCHUP” claiming, “TOMATO KETCHUP – Fresh & Pure”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2508-CCC.13)....

  • Sanofi Consumer Healthcare India Limited - ENTEROGERMINA

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The TV advertisement is by “Sanofi Consumer Healthcare India Limited - Enterogermina” claiming, “India’s No.1 PEDIATRICIAN RECOMMENDED PROBIOTIC”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.13)....

  • Elegant Arden LLP - Kass Advanced Anti-Aging Solution

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The facebook advertisement is by “Elegant Arden LLP – Retinol Serum – Kass Advanced Anti-Aging Solution” claiming, “Reverse Your Aging By 5 Years, Look 5 years younger”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.13)....

  • GHV Advanced Care Private Limited - Sereko Calming Gel Pen

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Instagram advertisement is by “Sush Essentials Private Limited – Sereko Calming Gel Pen” claiming “Reduce cortisol by up to 70% / UPTO 70*% REDUCTION IN CORTISOL LEVELS (*From Individual ingredients present in Neurocalm(S))”, “Boost serotonin by 163%”, “Results in under 2 hours”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.14)....

  • Bvlgari India - Bvlgari Le Gemme Amunae Eau de Parfum

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Facebook advertisement is by “Bvlgari India – Le Gemme Amunae’ (Influencer – Mr. Vaibhav Keswani). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2508-CCC.14)...

  • Nivea India Private Limited - Beiersdorf - Eucerin DermoPurifyer Range

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Instagram advertisement is by an influencer (Aradhna Sharma) promoting `Nivea India Private Limited - Eucerin DermoPurifyer Range’, claiming, “Dermatologist Approved – Safe & Effective for Acne-Prone Skin”, “Visibly Clear Skin in 2 Weeks”, and “This dermat-trusted range helps to control sebum, reduce inflammation, and prevent future breakouts”. The said claims contravened Chapter I of the ASCI Code. (2508-CCC.14)...

  • Prime Agro Food Processing Private Limited - PRIME TOMATO KETCHUP

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The TV advertisement is by “Prime Agro Food Processing Private Limited – Prime TOMATO KETCHUP” claiming, “TOMATO KETCHUP – Fresh & Pure”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2508-CCC.13)....

  • Sanofi Consumer Healthcare India Limited - ENTEROGERMINA

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The TV advertisement is by “Sanofi Consumer Healthcare India Limited - Enterogermina” claiming, “India’s No.1 PEDIATRICIAN RECOMMENDED PROBIOTIC”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.13)....

  • Elegant Arden LLP - Kass Advanced Anti-Aging Solution

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The facebook advertisement is by “Elegant Arden LLP – Retinol Serum – Kass Advanced Anti-Aging Solution” claiming, “Reverse Your Aging By 5 Years, Look 5 years younger”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.13)....

  • GHV Advanced Care Private Limited - Sereko Calming Gel Pen

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Instagram advertisement is by “Sush Essentials Private Limited – Sereko Calming Gel Pen” claiming “Reduce cortisol by up to 70% / UPTO 70*% REDUCTION IN CORTISOL LEVELS (*From Individual ingredients present in Neurocalm(S))”, “Boost serotonin by 163%”, “Results in under 2 hours”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.14)....

  • Bvlgari India - Bvlgari Le Gemme Amunae Eau de Parfum

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Facebook advertisement is by “Bvlgari India – Le Gemme Amunae’ (Influencer – Mr. Vaibhav Keswani). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2508-CCC.14)...

  • Nivea India Private Limited - Beiersdorf - Eucerin DermoPurifyer Range

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The Instagram advertisement is by an influencer (Aradhna Sharma) promoting `Nivea India Private Limited - Eucerin DermoPurifyer Range’, claiming, “Dermatologist Approved – Safe & Effective for Acne-Prone Skin”, “Visibly Clear Skin in 2 Weeks”, and “This dermat-trusted range helps to control sebum, reduce inflammation, and prevent future breakouts”. The said claims contravened Chapter I of the ASCI Code. (2508-CCC.14)...

  • Prime Agro Food Processing Private Limited - PRIME TOMATO KETCHUP

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The TV advertisement is by “Prime Agro Food Processing Private Limited – Prime TOMATO KETCHUP” claiming, “TOMATO KETCHUP – Fresh & Pure”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2508-CCC.13)....

  • Sanofi Consumer Healthcare India Limited - ENTEROGERMINA

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The TV advertisement is by “Sanofi Consumer Healthcare India Limited - Enterogermina” claiming, “India’s No.1 PEDIATRICIAN RECOMMENDED PROBIOTIC”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.13)....

  • Elegant Arden LLP - Kass Advanced Anti-Aging Solution

    Upheld | Suo Motu - NAMS (TAMS) | 16 Oct 2025

    The facebook advertisement is by “Elegant Arden LLP – Retinol Serum – Kass Advanced Anti-Aging Solution” claiming, “Reverse Your Aging By 5 Years, Look 5 years younger”. This advertisement is in contravention of Chapter I of the ASCI Code. (2508-CCC.13)....

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