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Purpose of Self-Regulation in Advertising

The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers, while being fair to the advertising industry. ASCI was formed with the support of all four sectors connected with Advertising, viz. Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies, Market Research Companies etc.

By self-regulating advertisements to ensure that they are honest, decent, safe and fair, ASCI supports consumers and responsible advertisers. ASCI also supports the advertising industry through its pre-production advisory services that mitigate the risk of problematic ads being made and exposed to consumers.