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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • Dot & Key Wellness Private Limited - Dot & Key

    Not Upheld | Industry Member | 16 Jun 2025

    The Instagram advertisement is by an influencer (Leepika Arora) promoting “Dot & Key Wellness Limited - Dot & Key Blueberry Hydrate 12% Barrier Boost Serum”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media.(2506-CCC.07)...

  • Brillon Consumer Products Private Limited - All Out Ultra

    Upheld | Industry Member | 16 Jun 2025

    The advertisement is by Brillon Consumer Products Private Limited promoting `All Out Mosquito Kill Racquet’, claiming, “Only Mosquito Killer Brand”, and “Only Mosquito Killer Brand” read with “Recommended by Indian Medical Association”. The said claims are in contravention of Chapter I of the ASCI Code.(2506-CCC.07)...

  • Kuchaman Defence Academy - Kuchaman Defence Academy

    Upheld | Suo Motu - NAMS (TAMS) | 10 Jun 2025

    The Facebook advertisement is by “Kuchaman Defence Academy" claiming "Join India's Leading Defence Academy – Kuchaman Defence School". This advertisement is in contravention of Chapter I of the ASCI Code (2505-CCC.06)...

  • Pernod Ricard India Private Limited - Non-Alcoholic Jameson Ginger Ale Flavoured Carbonated water

    Upheld | Suo Moto | 10 Jun 2025

    The OTT advertisement of “Pernod Ricard India Private Limited – Non-Alcoholic Jameson Ginger Ale Flavoured Carbonated water” (2505-CCC.05)...

  • S&S Company - AVIATOR - AVIATOR

    Exparte Resolution By Secretariat | Suo Motu - NAMS (TAMS) | 10 Jun 2025

    The Meta advertisement is by “S&S Company - AVIATOR”. The said advertisement is in contravention of Chapter III of the ASCI Code (2506-CCC.08)....

  • Satiya Nutraceuticals Private Limited - Plix

    Upheld | General Public | 10 Jun 2025

    The Instagram advertisement is by an influencer (Koyal Bhattacharjee) promoting the advertiser – “Satiya Nutraceuticals Private Limited – Plix Hibiscus Frizz Control Hair Serum”. The advertisement is in contravention of Chapter 1 of the ASCI Code, and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Dot & Key Wellness Private Limited - Dot & Key

    Not Upheld | Industry Member | 16 Jun 2025

    The Instagram advertisement is by an influencer (Leepika Arora) promoting “Dot & Key Wellness Limited - Dot & Key Blueberry Hydrate 12% Barrier Boost Serum”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media.(2506-CCC.07)...

  • Brillon Consumer Products Private Limited - All Out Ultra

    Upheld | Industry Member | 16 Jun 2025

    The advertisement is by Brillon Consumer Products Private Limited promoting `All Out Mosquito Kill Racquet’, claiming, “Only Mosquito Killer Brand”, and “Only Mosquito Killer Brand” read with “Recommended by Indian Medical Association”. The said claims are in contravention of Chapter I of the ASCI Code.(2506-CCC.07)...

  • Kuchaman Defence Academy - Kuchaman Defence Academy

    Upheld | Suo Motu - NAMS (TAMS) | 10 Jun 2025

    The Facebook advertisement is by “Kuchaman Defence Academy" claiming "Join India's Leading Defence Academy – Kuchaman Defence School". This advertisement is in contravention of Chapter I of the ASCI Code (2505-CCC.06)...

  • Pernod Ricard India Private Limited - Non-Alcoholic Jameson Ginger Ale Flavoured Carbonated water

    Upheld | Suo Moto | 10 Jun 2025

    The OTT advertisement of “Pernod Ricard India Private Limited – Non-Alcoholic Jameson Ginger Ale Flavoured Carbonated water” (2505-CCC.05)...

  • S&S Company - AVIATOR - AVIATOR

    Exparte Resolution By Secretariat | Suo Motu - NAMS (TAMS) | 10 Jun 2025

    The Meta advertisement is by “S&S Company - AVIATOR”. The said advertisement is in contravention of Chapter III of the ASCI Code (2506-CCC.08)....

  • Satiya Nutraceuticals Private Limited - Plix

    Upheld | General Public | 10 Jun 2025

    The Instagram advertisement is by an influencer (Koyal Bhattacharjee) promoting the advertiser – “Satiya Nutraceuticals Private Limited – Plix Hibiscus Frizz Control Hair Serum”. The advertisement is in contravention of Chapter 1 of the ASCI Code, and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Dot & Key Wellness Private Limited - Dot & Key

    Not Upheld | Industry Member | 16 Jun 2025

    The Instagram advertisement is by an influencer (Leepika Arora) promoting “Dot & Key Wellness Limited - Dot & Key Blueberry Hydrate 12% Barrier Boost Serum”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media.(2506-CCC.07)...

  • Brillon Consumer Products Private Limited - All Out Ultra

    Upheld | Industry Member | 16 Jun 2025

    The advertisement is by Brillon Consumer Products Private Limited promoting `All Out Mosquito Kill Racquet’, claiming, “Only Mosquito Killer Brand”, and “Only Mosquito Killer Brand” read with “Recommended by Indian Medical Association”. The said claims are in contravention of Chapter I of the ASCI Code.(2506-CCC.07)...

  • Kuchaman Defence Academy - Kuchaman Defence Academy

    Upheld | Suo Motu - NAMS (TAMS) | 10 Jun 2025

    The Facebook advertisement is by “Kuchaman Defence Academy" claiming "Join India's Leading Defence Academy – Kuchaman Defence School". This advertisement is in contravention of Chapter I of the ASCI Code (2505-CCC.06)...

  • Pernod Ricard India Private Limited - Non-Alcoholic Jameson Ginger Ale Flavoured Carbonated water

    Upheld | Suo Moto | 10 Jun 2025

    The OTT advertisement of “Pernod Ricard India Private Limited – Non-Alcoholic Jameson Ginger Ale Flavoured Carbonated water” (2505-CCC.05)...

  • S&S Company - AVIATOR - AVIATOR

    Exparte Resolution By Secretariat | Suo Motu - NAMS (TAMS) | 10 Jun 2025

    The Meta advertisement is by “S&S Company - AVIATOR”. The said advertisement is in contravention of Chapter III of the ASCI Code (2506-CCC.08)....

  • Satiya Nutraceuticals Private Limited - Plix

    Upheld | General Public | 10 Jun 2025

    The Instagram advertisement is by an influencer (Koyal Bhattacharjee) promoting the advertiser – “Satiya Nutraceuticals Private Limited – Plix Hibiscus Frizz Control Hair Serum”. The advertisement is in contravention of Chapter 1 of the ASCI Code, and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

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