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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Colgate-Palmolive (India) Limited - Colgate

    Not Upheld | Industry Member | 14 Nov 2025

    The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser.(2511-FTC.11)...

  • L'Oreal India Private Limited - GARNIER BLACK NATURALS

    Upheld | Suo Motu - NAMS (TAMS) | 12 Nov 2025

    The TV commercial is by “L’Oreal India Private Limited – Garnier Black Naturals”. The claim “5X Shine” is not in contravention of the ASCI Code(2507-CCC.12). The claim “India's most trusted hair colour” is in contravention of Chapter I of the ASCI Code (2509-CCC-R.05)( 2507-CCC.12)...

  • Poomex Clothing Company - Poomex

    Not Upheld | General Public | 12 Nov 2025

    The TVC regarding "Poomex Clothing Company (Poomex Superior Ladies Innerwear)." (2203-CCC.41)...

  • Rupa & Company Limited - Rupa

    Not Upheld | General Public | 12 Nov 2025

    The T.V. advertisement of "Rupa & Company Ltd- Rupa Frontline."...

  • Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul T-Special

    Upheld | Suo Motu - NAMS (TAMS) | 11 Nov 2025

    The Print advertisement is by ‘Gujarat Cooperative Milk Marketing Federation Limited - Amul T-Special,” which appeared in Tripura Times on July 20, 2025’. The said post was in contravention of Chapter I, Clauses 1.1, 1.2, and 1.4 of the ASCI Code.(2509-CCC.18)...

  • Damehealth Associates Private Limited - Damehealth Men's Fertility Boost Tablets

    Upheld | Suo Motu - NAMS (TAMS) | 11 Nov 2025

    The Facebook advertisement is by ‘Damehealth Associates Private Limited’. The said post was in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B).( 2509-CCC.17)...

  • Colgate-Palmolive (India) Limited - Colgate

    Not Upheld | Industry Member | 14 Nov 2025

    The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser.(2511-FTC.11)...

  • L'Oreal India Private Limited - GARNIER BLACK NATURALS

    Upheld | Suo Motu - NAMS (TAMS) | 12 Nov 2025

    The TV commercial is by “L’Oreal India Private Limited – Garnier Black Naturals”. The claim “5X Shine” is not in contravention of the ASCI Code(2507-CCC.12). The claim “India's most trusted hair colour” is in contravention of Chapter I of the ASCI Code (2509-CCC-R.05)( 2507-CCC.12)...

  • Poomex Clothing Company - Poomex

    Not Upheld | General Public | 12 Nov 2025

    The TVC regarding "Poomex Clothing Company (Poomex Superior Ladies Innerwear)." (2203-CCC.41)...

  • Rupa & Company Limited - Rupa

    Not Upheld | General Public | 12 Nov 2025

    The T.V. advertisement of "Rupa & Company Ltd- Rupa Frontline."...

  • Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul T-Special

    Upheld | Suo Motu - NAMS (TAMS) | 11 Nov 2025

    The Print advertisement is by ‘Gujarat Cooperative Milk Marketing Federation Limited - Amul T-Special,” which appeared in Tripura Times on July 20, 2025’. The said post was in contravention of Chapter I, Clauses 1.1, 1.2, and 1.4 of the ASCI Code.(2509-CCC.18)...

  • Damehealth Associates Private Limited - Damehealth Men's Fertility Boost Tablets

    Upheld | Suo Motu - NAMS (TAMS) | 11 Nov 2025

    The Facebook advertisement is by ‘Damehealth Associates Private Limited’. The said post was in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B).( 2509-CCC.17)...

  • Colgate-Palmolive (India) Limited - Colgate

    Not Upheld | Industry Member | 14 Nov 2025

    The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser.(2511-FTC.11)...

  • L'Oreal India Private Limited - GARNIER BLACK NATURALS

    Upheld | Suo Motu - NAMS (TAMS) | 12 Nov 2025

    The TV commercial is by “L’Oreal India Private Limited – Garnier Black Naturals”. The claim “5X Shine” is not in contravention of the ASCI Code(2507-CCC.12). The claim “India's most trusted hair colour” is in contravention of Chapter I of the ASCI Code (2509-CCC-R.05)( 2507-CCC.12)...

  • Poomex Clothing Company - Poomex

    Not Upheld | General Public | 12 Nov 2025

    The TVC regarding "Poomex Clothing Company (Poomex Superior Ladies Innerwear)." (2203-CCC.41)...

  • Rupa & Company Limited - Rupa

    Not Upheld | General Public | 12 Nov 2025

    The T.V. advertisement of "Rupa & Company Ltd- Rupa Frontline."...

  • Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul T-Special

    Upheld | Suo Motu - NAMS (TAMS) | 11 Nov 2025

    The Print advertisement is by ‘Gujarat Cooperative Milk Marketing Federation Limited - Amul T-Special,” which appeared in Tripura Times on July 20, 2025’. The said post was in contravention of Chapter I, Clauses 1.1, 1.2, and 1.4 of the ASCI Code.(2509-CCC.18)...

  • Damehealth Associates Private Limited - Damehealth Men's Fertility Boost Tablets

    Upheld | Suo Motu - NAMS (TAMS) | 11 Nov 2025

    The Facebook advertisement is by ‘Damehealth Associates Private Limited’. The said post was in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B).( 2509-CCC.17)...

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