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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 19 May 2025

    The LinkedIn advertisement is by an influencer (Priyanka Kesarwani) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 15 May 2025

    The LinkedIn advertisement is by an influencer (Shourya Madaan) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 15 May 2025

    The LinkedIn advertisement is by an influencer (Harsh Salve) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Pernod Ricard India Private Limited - Ballantine’s Soda

    Upheld | Suo Moto | 14 May 2025

    The OTT advertisement of “Pernod Ricard India Private Limited – Ballantine’s Soda” (2504-CCC-R.01)...

  • Hygienic Research Institute Private Limited - Streax

    Not Upheld | General Public | 14 May 2025

    The YouTube advertisement is by Hygienic Research Institute Private Limited promoting `Streax Gel Hair Colour”, claiming, “3X Shine”, “Hyaluronic Molecules aur Kiwi Extract jo de Perfect Colour”, and “85% women agree”. The said claims are not in contravention of Chapter I of the ASCI Code. (2504-CCC.03)...

  • Honasa Consumer Private Limited - Anti-Acne Face Wash

    Upheld | Industry Member | 13 May 2025

    The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser. The technical expert who reviewed the technical evidence provided to the FTC panel was also present during the deliberations(2504-FTC.02)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 19 May 2025

    The LinkedIn advertisement is by an influencer (Priyanka Kesarwani) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 15 May 2025

    The LinkedIn advertisement is by an influencer (Shourya Madaan) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 15 May 2025

    The LinkedIn advertisement is by an influencer (Harsh Salve) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Pernod Ricard India Private Limited - Ballantine’s Soda

    Upheld | Suo Moto | 14 May 2025

    The OTT advertisement of “Pernod Ricard India Private Limited – Ballantine’s Soda” (2504-CCC-R.01)...

  • Hygienic Research Institute Private Limited - Streax

    Not Upheld | General Public | 14 May 2025

    The YouTube advertisement is by Hygienic Research Institute Private Limited promoting `Streax Gel Hair Colour”, claiming, “3X Shine”, “Hyaluronic Molecules aur Kiwi Extract jo de Perfect Colour”, and “85% women agree”. The said claims are not in contravention of Chapter I of the ASCI Code. (2504-CCC.03)...

  • Honasa Consumer Private Limited - Anti-Acne Face Wash

    Upheld | Industry Member | 13 May 2025

    The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser. The technical expert who reviewed the technical evidence provided to the FTC panel was also present during the deliberations(2504-FTC.02)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 19 May 2025

    The LinkedIn advertisement is by an influencer (Priyanka Kesarwani) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 15 May 2025

    The LinkedIn advertisement is by an influencer (Shourya Madaan) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Rebel Foods Private Limited - Behrouz

    Not Upheld | General Public | 15 May 2025

    The LinkedIn advertisement is by an influencer (Harsh Salve) promoting “Rebel Foods Private Limited - Behrouz Biryani”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2504-CCC.03)...

  • Pernod Ricard India Private Limited - Ballantine’s Soda

    Upheld | Suo Moto | 14 May 2025

    The OTT advertisement of “Pernod Ricard India Private Limited – Ballantine’s Soda” (2504-CCC-R.01)...

  • Hygienic Research Institute Private Limited - Streax

    Not Upheld | General Public | 14 May 2025

    The YouTube advertisement is by Hygienic Research Institute Private Limited promoting `Streax Gel Hair Colour”, claiming, “3X Shine”, “Hyaluronic Molecules aur Kiwi Extract jo de Perfect Colour”, and “85% women agree”. The said claims are not in contravention of Chapter I of the ASCI Code. (2504-CCC.03)...

  • Honasa Consumer Private Limited - Anti-Acne Face Wash

    Upheld | Industry Member | 13 May 2025

    The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser. The technical expert who reviewed the technical evidence provided to the FTC panel was also present during the deliberations(2504-FTC.02)...

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