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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Hardcastle Restaurants Pvt. Ltd. - McDonald's India (West and South) (Black Friday Sale)

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The influencer ‘DJ Kishor - _dj_kishor_' is promoting the brand ‘Hardcastle Restaurants Pvt. Ltd. – McDonalds India’ in his Instagram post [https://www.instagram.com/reel/DRhz3u0DzzN/?utm_source=ig_web_copy_link]. The post could be in potential violation of Chapter I of ASCI Codes and ASCI’s Guidelines for Influencer Advertising in Digital Media Clause 1.1(a). (2601-CCC.28)...

  • Myntra Designs Private Limited - Myntra (Black Friday Sale)

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Instagram advertisement is by an influencer (Harsh Kem) promoting `Myntra Designs Private Limited’. The advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2601-CCC.28)...

  • Reliance Retail Limited - Reliance Trends

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The influencer ‘Dipsri Goswami - assamese_vlogger_dg' is promoting the brand ‘Reliance Retail Limited – Reliance Trends’ in her Instagram post [https://www.instagram.com/reel/DRjbUtRgfW8/?utm_source=ig_web_copy_link]. The post could be in potential violation of Chapter I of ASCI Codes and ASCI’s Guidelines for Influencer Advertising in Digital Media Clause 1.1(a). (2601-CCC.28)...

  • Anveya Living Private Limited - Thrive Co. Hair Prime Serum

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Facebook advertisement is by “Anveya Living Private Limited - Thrive Co. Hair Prime Serum” claiming “1. Say goodbye to premature greys … anti-greying serum! 2. Reverse grey hair in 60 days … Hair Prime Serum. 3. This powerful anti-grey hair serum for … natural color and prevent hair greying."is in contravened Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. (2511-CCC.24)...

  • L'Oreal India Private Limited - NYX Professional Makeup Lip IV Hydrating Gloss Stain

    Not Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Instagram advertisement is by “L'Oreal India Private Limited – NYX Professional Makeup Lip IV Hydrating Gloss Stain” (Influencer – Renuka Tyagi). This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2602-CCC.31)....

  • Nykaa E-Retail Limited - Nykaa E-Retail Limited

    Not Upheld | Suo Motu - NAMS (TAMS) | 05 Mar 2026

    The Instagram advertisement is by an influencer (Tanaya Nath) promoting “NYKAA E-RETAIL LIMITED - Nykaa (Pink Friday Sale)”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2601-CCC.28)...

  • Hardcastle Restaurants Pvt. Ltd. - McDonald's India (West and South) (Black Friday Sale)

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The influencer ‘DJ Kishor - _dj_kishor_' is promoting the brand ‘Hardcastle Restaurants Pvt. Ltd. – McDonalds India’ in his Instagram post [https://www.instagram.com/reel/DRhz3u0DzzN/?utm_source=ig_web_copy_link]. The post could be in potential violation of Chapter I of ASCI Codes and ASCI’s Guidelines for Influencer Advertising in Digital Media Clause 1.1(a). (2601-CCC.28)...

  • Myntra Designs Private Limited - Myntra (Black Friday Sale)

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Instagram advertisement is by an influencer (Harsh Kem) promoting `Myntra Designs Private Limited’. The advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2601-CCC.28)...

  • Reliance Retail Limited - Reliance Trends

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The influencer ‘Dipsri Goswami - assamese_vlogger_dg' is promoting the brand ‘Reliance Retail Limited – Reliance Trends’ in her Instagram post [https://www.instagram.com/reel/DRjbUtRgfW8/?utm_source=ig_web_copy_link]. The post could be in potential violation of Chapter I of ASCI Codes and ASCI’s Guidelines for Influencer Advertising in Digital Media Clause 1.1(a). (2601-CCC.28)...

  • Anveya Living Private Limited - Thrive Co. Hair Prime Serum

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Facebook advertisement is by “Anveya Living Private Limited - Thrive Co. Hair Prime Serum” claiming “1. Say goodbye to premature greys … anti-greying serum! 2. Reverse grey hair in 60 days … Hair Prime Serum. 3. This powerful anti-grey hair serum for … natural color and prevent hair greying."is in contravened Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. (2511-CCC.24)...

  • L'Oreal India Private Limited - NYX Professional Makeup Lip IV Hydrating Gloss Stain

    Not Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Instagram advertisement is by “L'Oreal India Private Limited – NYX Professional Makeup Lip IV Hydrating Gloss Stain” (Influencer – Renuka Tyagi). This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2602-CCC.31)....

  • Nykaa E-Retail Limited - Nykaa E-Retail Limited

    Not Upheld | Suo Motu - NAMS (TAMS) | 05 Mar 2026

    The Instagram advertisement is by an influencer (Tanaya Nath) promoting “NYKAA E-RETAIL LIMITED - Nykaa (Pink Friday Sale)”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2601-CCC.28)...

  • Hardcastle Restaurants Pvt. Ltd. - McDonald's India (West and South) (Black Friday Sale)

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The influencer ‘DJ Kishor - _dj_kishor_' is promoting the brand ‘Hardcastle Restaurants Pvt. Ltd. – McDonalds India’ in his Instagram post [https://www.instagram.com/reel/DRhz3u0DzzN/?utm_source=ig_web_copy_link]. The post could be in potential violation of Chapter I of ASCI Codes and ASCI’s Guidelines for Influencer Advertising in Digital Media Clause 1.1(a). (2601-CCC.28)...

  • Myntra Designs Private Limited - Myntra (Black Friday Sale)

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Instagram advertisement is by an influencer (Harsh Kem) promoting `Myntra Designs Private Limited’. The advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2601-CCC.28)...

  • Reliance Retail Limited - Reliance Trends

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The influencer ‘Dipsri Goswami - assamese_vlogger_dg' is promoting the brand ‘Reliance Retail Limited – Reliance Trends’ in her Instagram post [https://www.instagram.com/reel/DRjbUtRgfW8/?utm_source=ig_web_copy_link]. The post could be in potential violation of Chapter I of ASCI Codes and ASCI’s Guidelines for Influencer Advertising in Digital Media Clause 1.1(a). (2601-CCC.28)...

  • Anveya Living Private Limited - Thrive Co. Hair Prime Serum

    Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Facebook advertisement is by “Anveya Living Private Limited - Thrive Co. Hair Prime Serum” claiming “1. Say goodbye to premature greys … anti-greying serum! 2. Reverse grey hair in 60 days … Hair Prime Serum. 3. This powerful anti-grey hair serum for … natural color and prevent hair greying."is in contravened Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. (2511-CCC.24)...

  • L'Oreal India Private Limited - NYX Professional Makeup Lip IV Hydrating Gloss Stain

    Not Upheld | Suo Motu - NAMS (TAMS) | 06 Mar 2026

    The Instagram advertisement is by “L'Oreal India Private Limited – NYX Professional Makeup Lip IV Hydrating Gloss Stain” (Influencer – Renuka Tyagi). This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2602-CCC.31)....

  • Nykaa E-Retail Limited - Nykaa E-Retail Limited

    Not Upheld | Suo Motu - NAMS (TAMS) | 05 Mar 2026

    The Instagram advertisement is by an influencer (Tanaya Nath) promoting “NYKAA E-RETAIL LIMITED - Nykaa (Pink Friday Sale)”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2601-CCC.28)...

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