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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • MakeMyTrip (India) Private Limited - redBus

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `MakeMyTrip (India) Limited – redBus’. The said advertisement is not in contravention of the ASCI Code.(2610-CCC.21)...

  • Amazon Seller Services Private Limited - Amazon

    Not Upheld | General Public | 12 Nov 2026

    The LinkedIn advertisement is by an influencer (Amit Singh) promoting `Amazon Seller Services Private Limited - Amazon Great Indian Festival’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2610-CCC.21]...

  • Pure Lab Diamonds - Pure Lab Diamonds

    Upheld | Industry Member | 12 Nov 2026

    The Website advertisement is of `Pure Lab Diamonds - Laboratory-Grown Diamonds’, claiming, “Eco- Conscious - Unlike mined diamonds where more than 100sq ft of land is destroyed”, “The diamonds we make are exactly identical to the natural ones as they are 100% crystallized carbon and share the same properties”, “Lab-grown diamonds are 100% ethically sourced, meaning they are not associated with conflict diamonds (blood diamonds) that have fuelled wars and exploitation in certain regi...

  • Godrej Consumer Products Limited - Godrej

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `Godrej Consumer Products Limited - Godrej Aer Matic’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.21)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 12 Nov 2026

    The property portal-Empire Realty advertisement is by Kesar Infra LLP– Kesar Ridhi Sidhi. This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.09)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 12 Nov 2026

    The property portal-Empire Realty advertisement is by Kesar Infra LLP– Kesar Ridhi Sidhi. This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.09)...

  • MakeMyTrip (India) Private Limited - redBus

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `MakeMyTrip (India) Limited – redBus’. The said advertisement is not in contravention of the ASCI Code.(2610-CCC.21)...

  • Amazon Seller Services Private Limited - Amazon

    Not Upheld | General Public | 12 Nov 2026

    The LinkedIn advertisement is by an influencer (Amit Singh) promoting `Amazon Seller Services Private Limited - Amazon Great Indian Festival’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2610-CCC.21]...

  • Pure Lab Diamonds - Pure Lab Diamonds

    Upheld | Industry Member | 12 Nov 2026

    The Website advertisement is of `Pure Lab Diamonds - Laboratory-Grown Diamonds’, claiming, “Eco- Conscious - Unlike mined diamonds where more than 100sq ft of land is destroyed”, “The diamonds we make are exactly identical to the natural ones as they are 100% crystallized carbon and share the same properties”, “Lab-grown diamonds are 100% ethically sourced, meaning they are not associated with conflict diamonds (blood diamonds) that have fuelled wars and exploitation in certain regi...

  • Godrej Consumer Products Limited - Godrej

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `Godrej Consumer Products Limited - Godrej Aer Matic’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.21)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 12 Nov 2026

    The property portal-Empire Realty advertisement is by Kesar Infra LLP– Kesar Ridhi Sidhi. This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.09)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 12 Nov 2026

    The property portal-Empire Realty advertisement is by Kesar Infra LLP– Kesar Ridhi Sidhi. This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.09)...

  • MakeMyTrip (India) Private Limited - redBus

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `MakeMyTrip (India) Limited – redBus’. The said advertisement is not in contravention of the ASCI Code.(2610-CCC.21)...

  • Amazon Seller Services Private Limited - Amazon

    Not Upheld | General Public | 12 Nov 2026

    The LinkedIn advertisement is by an influencer (Amit Singh) promoting `Amazon Seller Services Private Limited - Amazon Great Indian Festival’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2610-CCC.21]...

  • Pure Lab Diamonds - Pure Lab Diamonds

    Upheld | Industry Member | 12 Nov 2026

    The Website advertisement is of `Pure Lab Diamonds - Laboratory-Grown Diamonds’, claiming, “Eco- Conscious - Unlike mined diamonds where more than 100sq ft of land is destroyed”, “The diamonds we make are exactly identical to the natural ones as they are 100% crystallized carbon and share the same properties”, “Lab-grown diamonds are 100% ethically sourced, meaning they are not associated with conflict diamonds (blood diamonds) that have fuelled wars and exploitation in certain regi...

  • Godrej Consumer Products Limited - Godrej

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `Godrej Consumer Products Limited - Godrej Aer Matic’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.21)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 12 Nov 2026

    The property portal-Empire Realty advertisement is by Kesar Infra LLP– Kesar Ridhi Sidhi. This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.09)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 12 Nov 2026

    The property portal-Empire Realty advertisement is by Kesar Infra LLP– Kesar Ridhi Sidhi. This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.09)...

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