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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • D N Enterprises - Colors Queen

    Not Upheld | General Public | 21 May 2026

    The Instagram advertisement is by an influencer (Koyal Bhattacharjee) promoting `D N Enterprises - Colors Queen Red Cushion Foundation’. The advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. [2605-CCC.04]...

  • Eagle Fleet Services Private Limited - Red Taxi

    Upheld | Consumer Organization | 19 May 2026

    The Facebook advertisement is of `Eagle Fleet Services Private Limited - Red Taxi’ claiming, “6 months 0% commission”, and “After completing 100 bookings, receive 0.5 gram gold”. The said claims are in contravention of Chapter I of the ASCI Code. (2603-CCC.34)...

  • United Breweries Limited - Kingfisher Packaged Drinking Water

    Not Upheld | Suo Moto | 13 May 2026

    The OTT commercial is by “United Breweries Limited - Kingfisher Packaged Drinking Water”. The advertisement is not in contravention of ASCI Guidelines for Qualification of Brand Extension - Product or Service. (2605-CCC-R.03) (2603-CCC.34)...

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Pranavi). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Sweetaj Brar). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Honasa Consumer Limited - Mamaearth

    Upheld | General Public | 07 May 2026

    The Website advertisement is of Honasa Consumer Limited promoting `Mamaearth Vitamin C Face Wash with Vitamin C and Turmeric for Skin Illumination - 250ml Facewash’, claiming, “We always recycle more plastic than we use”, and “We’ve planted 9,00,000+ trees and counting”. The claim, “We always recycle more plastic than we use”, is in contravention of Chapter I of the ASCI Code, and ASCI Guidelines For Advertisements Making Environmental/Green claims. The claim, “We’ve plan...

  • D N Enterprises - Colors Queen

    Not Upheld | General Public | 21 May 2026

    The Instagram advertisement is by an influencer (Koyal Bhattacharjee) promoting `D N Enterprises - Colors Queen Red Cushion Foundation’. The advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. [2605-CCC.04]...

  • Eagle Fleet Services Private Limited - Red Taxi

    Upheld | Consumer Organization | 19 May 2026

    The Facebook advertisement is of `Eagle Fleet Services Private Limited - Red Taxi’ claiming, “6 months 0% commission”, and “After completing 100 bookings, receive 0.5 gram gold”. The said claims are in contravention of Chapter I of the ASCI Code. (2603-CCC.34)...

  • United Breweries Limited - Kingfisher Packaged Drinking Water

    Not Upheld | Suo Motu | 13 May 2026

    The OTT commercial is by “United Breweries Limited - Kingfisher Packaged Drinking Water”. The advertisement is not in contravention of ASCI Guidelines for Qualification of Brand Extension - Product or Service. (2605-CCC-R.03) (2603-CCC.34)...

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Pranavi). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Sweetaj Brar). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Honasa Consumer Limited - Mamaearth

    Upheld | General Public | 07 May 2026

    The Website advertisement is of Honasa Consumer Limited promoting `Mamaearth Vitamin C Face Wash with Vitamin C and Turmeric for Skin Illumination - 250ml Facewash’, claiming, “We always recycle more plastic than we use”, and “We’ve planted 9,00,000+ trees and counting”. The claim, “We always recycle more plastic than we use”, is in contravention of Chapter I of the ASCI Code, and ASCI Guidelines For Advertisements Making Environmental/Green claims. The claim, “We’ve plan...

  • D N Enterprises - Colors Queen

    Not Upheld | General Public | 21 May 2026

    The Instagram advertisement is by an influencer (Koyal Bhattacharjee) promoting `D N Enterprises - Colors Queen Red Cushion Foundation’. The advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. [2605-CCC.04]...

  • Eagle Fleet Services Private Limited - Red Taxi

    Upheld | Consumer Organization | 19 May 2026

    The Facebook advertisement is of `Eagle Fleet Services Private Limited - Red Taxi’ claiming, “6 months 0% commission”, and “After completing 100 bookings, receive 0.5 gram gold”. The said claims are in contravention of Chapter I of the ASCI Code. (2603-CCC.34)...

  • United Breweries Limited - Kingfisher Packaged Drinking Water

    Not Upheld | Suo Moto | 13 May 2026

    The OTT commercial is by “United Breweries Limited - Kingfisher Packaged Drinking Water”. The advertisement is not in contravention of ASCI Guidelines for Qualification of Brand Extension - Product or Service. (2605-CCC-R.03) (2603-CCC.34)...

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Pranavi). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Sweetaj Brar). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Honasa Consumer Limited - Mamaearth

    Upheld | General Public | 07 May 2026

    The Website advertisement is of Honasa Consumer Limited promoting `Mamaearth Vitamin C Face Wash with Vitamin C and Turmeric for Skin Illumination - 250ml Facewash’, claiming, “We always recycle more plastic than we use”, and “We’ve planted 9,00,000+ trees and counting”. The claim, “We always recycle more plastic than we use”, is in contravention of Chapter I of the ASCI Code, and ASCI Guidelines For Advertisements Making Environmental/Green claims. The claim, “We’ve plan...

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