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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Orient Electric Limited - Orient Electric

    Upheld | General Public | 16 Oct 2026

    The Website advertisement of “Orient Electric Limited – Aero O2 Oxygen Enriching Fan”, claiming "90% Oxygen Recovery in 8 Hours", “99.99% Microbe Neutralisation”, “75% Less Toxic Gases”. The said claims are in contravention of Chapter I of the ASCI Code. (2610-CCC-R.06)...

  • Nestle India Limited - Kit Kat

    Not Upheld | General Public | 16 Oct 2026

    The LinkedIn post of “Nestle India Limited - Nestle Kit Kat” (by Influencer - Shitiz Dogra). The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2609-CCC.18)...

  • Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

    Upheld | Suo Moto | 15 Oct 2026

    The Website advertisement of “Helious Outsourcing And Marketing Private Limited – HEALEO NUTRITION – PROBIOTICS 60 BILLION CFU.” This advertisement is in contravention of Chapter I of the ASCI Code. (2609-CCC.18)....

  • Godwit Lifestyle Private Limited - Nutrigod - Detox

    Upheld | Suo Moto | 15 Oct 2026

    The E-commerce advertisement is by “Godwit Lifestyle Private Limited - Nutrigod - Detox" claiming “Remove toxins from our body” and “Help in Colon Detox and cleaning”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B) (2609-CCC.17)...

  • Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

    Upheld | Suo Moto | 13 Oct 2026

    The Website advertisement of “Helious Outsourcing And Marketing Private Limited – HEALEO NUTRITION – FAT BURNER COFFEE.” This advertisement is in contravention of Chapter I of the ASCI Code. (2609-CCC.18)....

  • APL Apollo Tubes Limited - APL Apollo Tubes Limited

    Not Upheld | Suo Motu - NAMS (TAMS) | 08 Oct 2026

    The Facebook advertisement is of APL Apollo Tubes Limited claiming, “Build with the ultimate combination of modern design and unmatched durability from India's No. 1 structural steel tube company”. The said claim is not in contravention of Chapter I of the ASCI Code. (2609-CCC.18))...

  • Orient Electric Limited - Orient Electric

    Upheld | General Public | 16 Oct 2026

    The Website advertisement of “Orient Electric Limited – Aero O2 Oxygen Enriching Fan”, claiming "90% Oxygen Recovery in 8 Hours", “99.99% Microbe Neutralisation”, “75% Less Toxic Gases”. The said claims are in contravention of Chapter I of the ASCI Code. (2610-CCC-R.06)...

  • Nestle India Limited - Kit Kat

    Not Upheld | General Public | 16 Oct 2026

    The LinkedIn post of “Nestle India Limited - Nestle Kit Kat” (by Influencer - Shitiz Dogra). The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2609-CCC.18)...

  • Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

    Upheld | Suo Motu | 15 Oct 2026

    The Website advertisement of “Helious Outsourcing And Marketing Private Limited – HEALEO NUTRITION – PROBIOTICS 60 BILLION CFU.” This advertisement is in contravention of Chapter I of the ASCI Code. (2609-CCC.18)....

  • Godwit Lifestyle Private Limited - Nutrigod - Detox

    Upheld | Suo Motu | 15 Oct 2026

    The E-commerce advertisement is by “Godwit Lifestyle Private Limited - Nutrigod - Detox" claiming “Remove toxins from our body” and “Help in Colon Detox and cleaning”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B) (2609-CCC.17)...

  • Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

    Upheld | Suo Motu | 13 Oct 2026

    The Website advertisement of “Helious Outsourcing And Marketing Private Limited – HEALEO NUTRITION – FAT BURNER COFFEE.” This advertisement is in contravention of Chapter I of the ASCI Code. (2609-CCC.18)....

  • APL Apollo Tubes Limited - APL Apollo Tubes Limited

    Not Upheld | Suo Motu - NAMS (TAMS) | 08 Oct 2026

    The Facebook advertisement is of APL Apollo Tubes Limited claiming, “Build with the ultimate combination of modern design and unmatched durability from India's No. 1 structural steel tube company”. The said claim is not in contravention of Chapter I of the ASCI Code. (2609-CCC.18))...

  • Orient Electric Limited - Orient Electric

    Upheld | General Public | 16 Oct 2026

    The Website advertisement of “Orient Electric Limited – Aero O2 Oxygen Enriching Fan”, claiming "90% Oxygen Recovery in 8 Hours", “99.99% Microbe Neutralisation”, “75% Less Toxic Gases”. The said claims are in contravention of Chapter I of the ASCI Code. (2610-CCC-R.06)...

  • Nestle India Limited - Kit Kat

    Not Upheld | General Public | 16 Oct 2026

    The LinkedIn post of “Nestle India Limited - Nestle Kit Kat” (by Influencer - Shitiz Dogra). The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2609-CCC.18)...

  • Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

    Upheld | Suo Moto | 15 Oct 2026

    The Website advertisement of “Helious Outsourcing And Marketing Private Limited – HEALEO NUTRITION – PROBIOTICS 60 BILLION CFU.” This advertisement is in contravention of Chapter I of the ASCI Code. (2609-CCC.18)....

  • Godwit Lifestyle Private Limited - Nutrigod - Detox

    Upheld | Suo Moto | 15 Oct 2026

    The E-commerce advertisement is by “Godwit Lifestyle Private Limited - Nutrigod - Detox" claiming “Remove toxins from our body” and “Help in Colon Detox and cleaning”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B) (2609-CCC.17)...

  • Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

    Upheld | Suo Moto | 13 Oct 2026

    The Website advertisement of “Helious Outsourcing And Marketing Private Limited – HEALEO NUTRITION – FAT BURNER COFFEE.” This advertisement is in contravention of Chapter I of the ASCI Code. (2609-CCC.18)....

  • APL Apollo Tubes Limited - APL Apollo Tubes Limited

    Not Upheld | Suo Motu - NAMS (TAMS) | 08 Oct 2026

    The Facebook advertisement is of APL Apollo Tubes Limited claiming, “Build with the ultimate combination of modern design and unmatched durability from India's No. 1 structural steel tube company”. The said claim is not in contravention of Chapter I of the ASCI Code. (2609-CCC.18))...

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