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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Nykaa E-Retail Limited - Kay Beauty Hydra Creme Lipstick

    Not Upheld | Suo Moto | 05 Nov 2026

    The Instagram advertisement is by an influencer (Sayad Anwar) promoting the advertiser 'Kay Beauty Hydra Creme Lipstick'. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul Falooda Ice-Cream

    Not Upheld | Suo Moto | 05 Nov 2026

    The Instagram advertisement is by an influencer (Sunny Jadhav) promoting the advertiser 'Gujarat Cooperative Milk Marketing Federation Limited – Amul Falooda Ice-Cream'. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Not Upheld | Suo Moto | 05 Nov 2026

    The Instagram advertisement is by an influencer (Yen Peru Kumar) promoting the advertiser Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Parul University - Parul University

    Not Upheld | Consumer Organization | 05 Nov 2026

    The advertisement is of Parul University featuring an image of M.S. Dhoni, claiming 'Education Ka Highest Standard Yahan Possible Hai!' is not in contravention of ASCI Code. (2606-CCC.07)...

  • TRDP Happy World Private Limited - Mario

    Not Upheld | General Public | 04 Nov 2026

    The print advertisement of 'Mario Noodles' claiming  “Exam, results ka good luck charm!”. The ad shows a bowl of noodles, product packs, and a schoolgirl enjoying the product, with “100/100” imagery highlighting academic success, is not in contravention of ASCI Code (2605-CCC.06)....

  • Aditya Birla Group - UltraTech Cement Limited

    Upheld | General Public | 04 Nov 2026

    The print advertisment of 'Aditya Birla Group- UltraTech Cement' claiming 'UltraTech is Now The World’s largest cement company* with Disclaimer *by sales volume and capacity, excluding China. Creative Visualisation. The said claims are in contravention of Chapter I of the ASCI Code. (2605-CCC.06) ...

  • Nykaa E-Retail Limited - Kay Beauty Hydra Creme Lipstick

    Not Upheld | Suo Motu | 05 Nov 2026

    The Instagram advertisement is by an influencer (Sayad Anwar) promoting the advertiser 'Kay Beauty Hydra Creme Lipstick'. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul Falooda Ice-Cream

    Not Upheld | Suo Motu | 05 Nov 2026

    The Instagram advertisement is by an influencer (Sunny Jadhav) promoting the advertiser 'Gujarat Cooperative Milk Marketing Federation Limited – Amul Falooda Ice-Cream'. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Not Upheld | Suo Motu | 05 Nov 2026

    The Instagram advertisement is by an influencer (Yen Peru Kumar) promoting the advertiser Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Parul University - Parul University

    Not Upheld | Consumer Organization | 05 Nov 2026

    The advertisement is of Parul University featuring an image of M.S. Dhoni, claiming 'Education Ka Highest Standard Yahan Possible Hai!' is not in contravention of ASCI Code. (2606-CCC.07)...

  • TRDP Happy World Private Limited - Mario

    Not Upheld | General Public | 04 Nov 2026

    The print advertisement of 'Mario Noodles' claiming  “Exam, results ka good luck charm!”. The ad shows a bowl of noodles, product packs, and a schoolgirl enjoying the product, with “100/100” imagery highlighting academic success, is not in contravention of ASCI Code (2605-CCC.06)....

  • Aditya Birla Group - UltraTech Cement Limited

    Upheld | General Public | 04 Nov 2026

    The print advertisment of 'Aditya Birla Group- UltraTech Cement' claiming 'UltraTech is Now The World’s largest cement company* with Disclaimer *by sales volume and capacity, excluding China. Creative Visualisation. The said claims are in contravention of Chapter I of the ASCI Code. (2605-CCC.06) ...

  • Nykaa E-Retail Limited - Kay Beauty Hydra Creme Lipstick

    Not Upheld | Suo Moto | 05 Nov 2026

    The Instagram advertisement is by an influencer (Sayad Anwar) promoting the advertiser 'Kay Beauty Hydra Creme Lipstick'. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul Falooda Ice-Cream

    Not Upheld | Suo Moto | 05 Nov 2026

    The Instagram advertisement is by an influencer (Sunny Jadhav) promoting the advertiser 'Gujarat Cooperative Milk Marketing Federation Limited – Amul Falooda Ice-Cream'. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Not Upheld | Suo Moto | 05 Nov 2026

    The Instagram advertisement is by an influencer (Yen Peru Kumar) promoting the advertiser Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’. The advertisement is not in contravention of ASCI Guidelines for  Influencer Advertising in Digital Media. [2605-CCC.07]...

  • Parul University - Parul University

    Not Upheld | Consumer Organization | 05 Nov 2026

    The advertisement is of Parul University featuring an image of M.S. Dhoni, claiming 'Education Ka Highest Standard Yahan Possible Hai!' is not in contravention of ASCI Code. (2606-CCC.07)...

  • TRDP Happy World Private Limited - Mario

    Not Upheld | General Public | 04 Nov 2026

    The print advertisement of 'Mario Noodles' claiming  “Exam, results ka good luck charm!”. The ad shows a bowl of noodles, product packs, and a schoolgirl enjoying the product, with “100/100” imagery highlighting academic success, is not in contravention of ASCI Code (2605-CCC.06)....

  • Aditya Birla Group - UltraTech Cement Limited

    Upheld | General Public | 04 Nov 2026

    The print advertisment of 'Aditya Birla Group- UltraTech Cement' claiming 'UltraTech is Now The World’s largest cement company* with Disclaimer *by sales volume and capacity, excluding China. Creative Visualisation. The said claims are in contravention of Chapter I of the ASCI Code. (2605-CCC.06) ...

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