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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Hindustan Unilever Limited - Nexus

    Not Upheld | Industry Member | 23 Oct 2026

    The Nykaa advertisement is of Hindustan Unilever Limited promoting `Nexxus Promend Oil Resurrection Hair Serum’, claiming, “Back to virgin hair in 6 drops”, “POWERFUL Hair is reborn with 3 days of Use”, “11X strength”. The said claims are in contravention of Chapter I of the ASCI Code.(2610-CCC.19)...

  • LTK Industries - HINT

    Not Upheld | General Public | 23 Oct 2026

    The TVC / YouTube advertisement is by `LTK Industries – Hint’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.19)...

  • Shree Balaji Trader - Mango Herbs - Mango Herbs - PREBIOTIC FIBER PRO

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The sponsored Facebook advertisement is by “Shree Balaji Trader - Mango Herbs - PREBIOTIC FIBER PRO." This advertisement is in contravention of Chapter I of the ASCI Code. (2608-CCC.14)...

  • Metabolix Fitness Private Limited - Metabolix LEAN BALANCE BERBERINE Plus

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The Website advertisement is of `Metabolix Fitness Private Limited – Metabolix Lean Balance Bererine Plus’, claiming, “India’s First 4-in-1 Advanced Metabolic Formula”, “Liver Detox + Metabolism Boost in One Daily Routine”. The said claims are in contravention of Chapter I of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2610-CCC.19)...

  • Metabolix Fitness Private Limited - Metabolix CALM & RELAX ZMAG (Magnesium Glycinate + Zinc + Vitamin B6)

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The Website advertisement is of `Metabolix Fitness Private Limited – Metabolix Calm & Relax ZMAG (Magnesium Glycinate + Zinc + Vitamin B6)’, claiming, “Calm Mind & Stress Relief”, and “Cognitive Function & Focus”. The said claims are in contravention of Chapter I of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2610-CCC.19)...

  • Namhya Foods Private Limited - Namhya Lungs Cleanse Tea

    Upheld | Suo Moto | 22 Oct 2026

    The website advertisement is by “Namhya Foods Private Limited - Namhya Lungs Cleanse Tea" claiming “Proven Results Within 90 Days” and “Lungs Cleanse Tea Designed For Urban & Environmental Wellness, Smoke-Filled Settings, Environmental Stressors, Urban Air Pollution, Dusty Environments” and “Trusted & Loved By 5 Million Customers”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B) (2609-CCC.18)...

  • Hindustan Unilever Limited - Nexus

    Not Upheld | Industry Member | 23 Oct 2026

    The Nykaa advertisement is of Hindustan Unilever Limited promoting `Nexxus Promend Oil Resurrection Hair Serum’, claiming, “Back to virgin hair in 6 drops”, “POWERFUL Hair is reborn with 3 days of Use”, “11X strength”. The said claims are in contravention of Chapter I of the ASCI Code.(2610-CCC.19)...

  • LTK Industries - HINT

    Not Upheld | General Public | 23 Oct 2026

    The TVC / YouTube advertisement is by `LTK Industries – Hint’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.19)...

  • Shree Balaji Trader - Mango Herbs - Mango Herbs - PREBIOTIC FIBER PRO

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The sponsored Facebook advertisement is by “Shree Balaji Trader - Mango Herbs - PREBIOTIC FIBER PRO." This advertisement is in contravention of Chapter I of the ASCI Code. (2608-CCC.14)...

  • Metabolix Fitness Private Limited - Metabolix LEAN BALANCE BERBERINE Plus

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The Website advertisement is of `Metabolix Fitness Private Limited – Metabolix Lean Balance Bererine Plus’, claiming, “India’s First 4-in-1 Advanced Metabolic Formula”, “Liver Detox + Metabolism Boost in One Daily Routine”. The said claims are in contravention of Chapter I of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2610-CCC.19)...

  • Metabolix Fitness Private Limited - Metabolix CALM & RELAX ZMAG (Magnesium Glycinate + Zinc + Vitamin B6)

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The Website advertisement is of `Metabolix Fitness Private Limited – Metabolix Calm & Relax ZMAG (Magnesium Glycinate + Zinc + Vitamin B6)’, claiming, “Calm Mind & Stress Relief”, and “Cognitive Function & Focus”. The said claims are in contravention of Chapter I of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2610-CCC.19)...

  • Namhya Foods Private Limited - Namhya Lungs Cleanse Tea

    Upheld | Suo Motu | 22 Oct 2026

    The website advertisement is by “Namhya Foods Private Limited - Namhya Lungs Cleanse Tea" claiming “Proven Results Within 90 Days” and “Lungs Cleanse Tea Designed For Urban & Environmental Wellness, Smoke-Filled Settings, Environmental Stressors, Urban Air Pollution, Dusty Environments” and “Trusted & Loved By 5 Million Customers”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B) (2609-CCC.18)...

  • Hindustan Unilever Limited - Nexus

    Not Upheld | Industry Member | 23 Oct 2026

    The Nykaa advertisement is of Hindustan Unilever Limited promoting `Nexxus Promend Oil Resurrection Hair Serum’, claiming, “Back to virgin hair in 6 drops”, “POWERFUL Hair is reborn with 3 days of Use”, “11X strength”. The said claims are in contravention of Chapter I of the ASCI Code.(2610-CCC.19)...

  • LTK Industries - HINT

    Not Upheld | General Public | 23 Oct 2026

    The TVC / YouTube advertisement is by `LTK Industries – Hint’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.19)...

  • Shree Balaji Trader - Mango Herbs - Mango Herbs - PREBIOTIC FIBER PRO

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The sponsored Facebook advertisement is by “Shree Balaji Trader - Mango Herbs - PREBIOTIC FIBER PRO." This advertisement is in contravention of Chapter I of the ASCI Code. (2608-CCC.14)...

  • Metabolix Fitness Private Limited - Metabolix LEAN BALANCE BERBERINE Plus

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The Website advertisement is of `Metabolix Fitness Private Limited – Metabolix Lean Balance Bererine Plus’, claiming, “India’s First 4-in-1 Advanced Metabolic Formula”, “Liver Detox + Metabolism Boost in One Daily Routine”. The said claims are in contravention of Chapter I of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2610-CCC.19)...

  • Metabolix Fitness Private Limited - Metabolix CALM & RELAX ZMAG (Magnesium Glycinate + Zinc + Vitamin B6)

    Upheld | Suo Motu - NAMS (TAMS) | 22 Oct 2026

    The Website advertisement is of `Metabolix Fitness Private Limited – Metabolix Calm & Relax ZMAG (Magnesium Glycinate + Zinc + Vitamin B6)’, claiming, “Calm Mind & Stress Relief”, and “Cognitive Function & Focus”. The said claims are in contravention of Chapter I of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (F&B). (2610-CCC.19)...

  • Namhya Foods Private Limited - Namhya Lungs Cleanse Tea

    Upheld | Suo Moto | 22 Oct 2026

    The website advertisement is by “Namhya Foods Private Limited - Namhya Lungs Cleanse Tea" claiming “Proven Results Within 90 Days” and “Lungs Cleanse Tea Designed For Urban & Environmental Wellness, Smoke-Filled Settings, Environmental Stressors, Urban Air Pollution, Dusty Environments” and “Trusted & Loved By 5 Million Customers”. This advertisement is in contravention of Chapter I of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B) (2609-CCC.18)...

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