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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 13 Nov 2026

    (shilpa to add)...

  • Emcure Pharmaceuticals Limited - Emcure Pharmaceuticals

    Upheld | Consumer Organization | 13 Nov 2026

    The advertisement is of 'Emcure Pharmaceuticals Limited' promoting product 'Arth Bitter Drops', claiming “Arth Bitter Drops help curb cravings, support weight management, and better digestion” and are made with “14 powerful bitter herbs” are in contravention of Chapter I of the ASCI Code. (2607-CCC.10)....

  • MakeMyTrip (India) Private Limited - redBus

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `MakeMyTrip (India) Limited – redBus’. The said advertisement is not in contravention of the ASCI Code.(2610-CCC.21)...

  • Amazon Seller Services Private Limited - Amazon

    Not Upheld | General Public | 12 Nov 2026

    The LinkedIn advertisement is by an influencer (Amit Singh) promoting `Amazon Seller Services Private Limited - Amazon Great Indian Festival’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2610-CCC.21]...

  • Pure Lab Diamonds - Pure Lab Diamonds

    Upheld | Industry Member | 12 Nov 2026

    The Website advertisement is of `Pure Lab Diamonds - Laboratory-Grown Diamonds’, claiming, “Eco- Conscious - Unlike mined diamonds where more than 100sq ft of land is destroyed”, “The diamonds we make are exactly identical to the natural ones as they are 100% crystallized carbon and share the same properties”, “Lab-grown diamonds are 100% ethically sourced, meaning they are not associated with conflict diamonds (blood diamonds) that have fuelled wars and exploitation in certain regi...

  • Godrej Consumer Products Limited - Godrej

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `Godrej Consumer Products Limited - Godrej Aer Matic’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.21)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 13 Nov 2026

    (shilpa to add)...

  • Emcure Pharmaceuticals Limited - Emcure Pharmaceuticals

    Upheld | Consumer Organization | 13 Nov 2026

    The advertisement is of 'Emcure Pharmaceuticals Limited' promoting product 'Arth Bitter Drops', claiming “Arth Bitter Drops help curb cravings, support weight management, and better digestion” and are made with “14 powerful bitter herbs” are in contravention of Chapter I of the ASCI Code. (2607-CCC.10)....

  • MakeMyTrip (India) Private Limited - redBus

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `MakeMyTrip (India) Limited – redBus’. The said advertisement is not in contravention of the ASCI Code.(2610-CCC.21)...

  • Amazon Seller Services Private Limited - Amazon

    Not Upheld | General Public | 12 Nov 2026

    The LinkedIn advertisement is by an influencer (Amit Singh) promoting `Amazon Seller Services Private Limited - Amazon Great Indian Festival’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2610-CCC.21]...

  • Pure Lab Diamonds - Pure Lab Diamonds

    Upheld | Industry Member | 12 Nov 2026

    The Website advertisement is of `Pure Lab Diamonds - Laboratory-Grown Diamonds’, claiming, “Eco- Conscious - Unlike mined diamonds where more than 100sq ft of land is destroyed”, “The diamonds we make are exactly identical to the natural ones as they are 100% crystallized carbon and share the same properties”, “Lab-grown diamonds are 100% ethically sourced, meaning they are not associated with conflict diamonds (blood diamonds) that have fuelled wars and exploitation in certain regi...

  • Godrej Consumer Products Limited - Godrej

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `Godrej Consumer Products Limited - Godrej Aer Matic’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.21)...

  • Kesar Infra LLP - Ridhi Sidhi

    Upheld | General Public | 13 Nov 2026

    (shilpa to add)...

  • Emcure Pharmaceuticals Limited - Emcure Pharmaceuticals

    Upheld | Consumer Organization | 13 Nov 2026

    The advertisement is of 'Emcure Pharmaceuticals Limited' promoting product 'Arth Bitter Drops', claiming “Arth Bitter Drops help curb cravings, support weight management, and better digestion” and are made with “14 powerful bitter herbs” are in contravention of Chapter I of the ASCI Code. (2607-CCC.10)....

  • MakeMyTrip (India) Private Limited - redBus

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `MakeMyTrip (India) Limited – redBus’. The said advertisement is not in contravention of the ASCI Code.(2610-CCC.21)...

  • Amazon Seller Services Private Limited - Amazon

    Not Upheld | General Public | 12 Nov 2026

    The LinkedIn advertisement is by an influencer (Amit Singh) promoting `Amazon Seller Services Private Limited - Amazon Great Indian Festival’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2610-CCC.21]...

  • Pure Lab Diamonds - Pure Lab Diamonds

    Upheld | Industry Member | 12 Nov 2026

    The Website advertisement is of `Pure Lab Diamonds - Laboratory-Grown Diamonds’, claiming, “Eco- Conscious - Unlike mined diamonds where more than 100sq ft of land is destroyed”, “The diamonds we make are exactly identical to the natural ones as they are 100% crystallized carbon and share the same properties”, “Lab-grown diamonds are 100% ethically sourced, meaning they are not associated with conflict diamonds (blood diamonds) that have fuelled wars and exploitation in certain regi...

  • Godrej Consumer Products Limited - Godrej

    Not Upheld | General Public | 12 Nov 2026

    The YouTube advertisement is of `Godrej Consumer Products Limited - Godrej Aer Matic’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.21)...

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