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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • Drools Pet Food Private Limited - Drools

    Upheld | Industry Member | 26 Aug 2025

    The product packaging is of `Drools Pet Food Private Limited - Optimum Performance’, claiming, “Enriched with BIOPLEX, MYSCOSORB, YEA-SACC for better results and improved performance”, “0% By Product”, and “0% Fillers”. The claims, “Enriched with BIOPLEX, MYSCOSORB, YEA-SACC for better results and improved performance”, and “0% By Product”, are in contravention of Chapter I of the ASCI Code. The claim, “0% Fillers”, is not in contravention of Chapter I of the ASCI Code....

  • ITC Limited - BINGO

    Not Upheld | General Public | 21 Aug 2025

    The YouTube advertisement is of ITC Limited promoting `BINGO Tedhe Medhe snacks’. The said advertisement is not in contravention of the ASCI Code.(2508-CCC.13)...

  • Zepto - Zepto

    Not Upheld | General Public | 21 Aug 2025

    The YouTube advertisement is of Zepto Private Limited. The said advertisement is not in contravention of the ASCI Code.(2508-CCC.13)...

  • Ikonic Professional - Ikonic hairstyling tools

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Ikonic Professional - Ikonic hairstyling tools” (Influencer - Lorraine Gonzalves). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Rabiko Lifestyle Private Limited - WishCare Niacinamide Oil Balance Fluid Sunscreen

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Rabiko Lifestyle Private Limited – WishCare Niacinamide Oil Balance Fluid Sunscreen’ (Influencer - Kanika Kapahi Gulati). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Fraicheur Retail Private Limited - Newme asia

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Fraicheur Retail Private Limited – Newme Asia" (Influencer - Karuna). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Drools Pet Food Private Limited - Drools

    Upheld | Industry Member | 26 Aug 2025

    The product packaging is of `Drools Pet Food Private Limited - Optimum Performance’, claiming, “Enriched with BIOPLEX, MYSCOSORB, YEA-SACC for better results and improved performance”, “0% By Product”, and “0% Fillers”. The claims, “Enriched with BIOPLEX, MYSCOSORB, YEA-SACC for better results and improved performance”, and “0% By Product”, are in contravention of Chapter I of the ASCI Code. The claim, “0% Fillers”, is not in contravention of Chapter I of the ASCI Code....

  • ITC Limited - BINGO

    Not Upheld | General Public | 21 Aug 2025

    The YouTube advertisement is of ITC Limited promoting `BINGO Tedhe Medhe snacks’. The said advertisement is not in contravention of the ASCI Code.(2508-CCC.13)...

  • Zepto - Zepto

    Not Upheld | General Public | 21 Aug 2025

    The YouTube advertisement is of Zepto Private Limited. The said advertisement is not in contravention of the ASCI Code.(2508-CCC.13)...

  • Ikonic Professional - Ikonic hairstyling tools

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Ikonic Professional - Ikonic hairstyling tools” (Influencer - Lorraine Gonzalves). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Rabiko Lifestyle Private Limited - WishCare Niacinamide Oil Balance Fluid Sunscreen

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Rabiko Lifestyle Private Limited – WishCare Niacinamide Oil Balance Fluid Sunscreen’ (Influencer - Kanika Kapahi Gulati). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Fraicheur Retail Private Limited - Newme asia

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Fraicheur Retail Private Limited – Newme Asia" (Influencer - Karuna). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Drools Pet Food Private Limited - Drools

    Upheld | Industry Member | 26 Aug 2025

    The product packaging is of `Drools Pet Food Private Limited - Optimum Performance’, claiming, “Enriched with BIOPLEX, MYSCOSORB, YEA-SACC for better results and improved performance”, “0% By Product”, and “0% Fillers”. The claims, “Enriched with BIOPLEX, MYSCOSORB, YEA-SACC for better results and improved performance”, and “0% By Product”, are in contravention of Chapter I of the ASCI Code. The claim, “0% Fillers”, is not in contravention of Chapter I of the ASCI Code....

  • ITC Limited - BINGO

    Not Upheld | General Public | 21 Aug 2025

    The YouTube advertisement is of ITC Limited promoting `BINGO Tedhe Medhe snacks’. The said advertisement is not in contravention of the ASCI Code.(2508-CCC.13)...

  • Zepto - Zepto

    Not Upheld | General Public | 21 Aug 2025

    The YouTube advertisement is of Zepto Private Limited. The said advertisement is not in contravention of the ASCI Code.(2508-CCC.13)...

  • Ikonic Professional - Ikonic hairstyling tools

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Ikonic Professional - Ikonic hairstyling tools” (Influencer - Lorraine Gonzalves). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Rabiko Lifestyle Private Limited - WishCare Niacinamide Oil Balance Fluid Sunscreen

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Rabiko Lifestyle Private Limited – WishCare Niacinamide Oil Balance Fluid Sunscreen’ (Influencer - Kanika Kapahi Gulati). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

  • Fraicheur Retail Private Limited - Newme asia

    Upheld | Suo Motu - NAMS (Reech) | 20 Aug 2025

    The Instagram advertisement is by ‘Fraicheur Retail Private Limited – Newme Asia" (Influencer - Karuna). This advertisement is in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. (2505-CCC.06)...

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