Complaint Outcomes

Analemma Commerce Private Limited - Yardley London

Upheld | Consumer Organization | 29 Dec 2025

The Facebook advertisement is by an influencer (Rishika Paul) promoting “Analemma Commerce Private Limited - Yardley London English Lavender Deodorant Roll-On”, claiming, “With @myyardley Roll-On, I get long lasting fragrance, smooth underarms, and all-day ease through every outfit trial”. The said claim is in contravention of Chapter 1 of the ASCI Code, and the advertisement contravened ASCI Guidelines for Influencer Advertising in Digital Media.(2512-CCC.27) ...

New Delhi Television Limited - NDTV

Upheld | Industry Member | 29 Dec 2025

The YouTube advertisement is by New Delhi Television Limited claiming, “NDTV Dominates Bihar Verdict Day With 46.6% Market Share On Counting Day”. The said claim is in contravention of Chapter I of the ASCI Code.(2512-CCC.27)...

Colgate-Palmolive (India) Limited - Colgate

Not Upheld | Industry Member | 26 Dec 2025

IRP Recommendation on FTC Recommendation of - Fast Track Complaint received against the television advertisement of “Colgate-Palmolive Limited - Colgate Max Fresh Toothpaste, Red Gel Paste”, from Hindustan Unilever Limited.2512-IRP.09 (2025-10-28-2-FTC.49189(2511-FTC.11)...

More Retail Private Limited - More

Upheld | General Public | 18 Dec 2025

The digital mobile app advertisement is of `More Retail Private Limited - More Sunfeast Dark Fantasy Choco Fills Cookies Biscuits - 600 g / 48 packs’. The advertisement is in contravention of Chapter I of the ASCI Code. (2512-CCC.25)...

Lagom Labs Private Limited - Nua

Not Upheld | Industry Member | 17 Dec 2025

The Product Packaging and the Website advertisement is of Lagom Labs Private Limited promoting `Nua All Night Comfort Pads’, claiming, `Zero Irritation. Promise’. The said claim is not in contravention of Chapter I of the ASCI Code.(2512-CCC.25)...

Swamiji Online News - Swamiji Online News

Upheld | Suo Moto | 17 Dec 2025

The print advertisement of “Swamiji Online News". This advertisement is in contravention of Chapter I, Chapter III of the ASCI Code and ASCI Guidelines for Qualification of Brand Extension Product or Service, and ASCI Guidelines for Celebrities in Advertising (2511-CCC.23)...