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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • United Breweries Limited - Kingfisher Packaged Drinking Water

    Not Upheld | Suo Moto | 13 May 2026

    The OTT commercial is by “United Breweries Limited - Kingfisher Packaged Drinking Water”. The advertisement is not in contravention of ASCI Guidelines for Qualification of Brand Extension - Product or Service. (2605-CCC-R.03) (2603-CCC.34)...

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Pranavi). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Sweetaj Brar). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Berger Paints India Ltd. - Berger XP

    Upheld | Consumer Organization | 07 May 2026

    The Instagram advertisement is by ‘Berger Paints India Limited – Berger XP’ claiming “Fix the recurring problem, not just the surface”, “Fixes mould, seepage and peeling. Get flawless coating with a clean finish. Give your walls the right care with Berger XP”. The said claims are in contravention of Chapter I of the ASCI Code. (2604-CCC.02)...

  • Dot & Key Wellness Private Limited - Dot & Key Meltie Lip Balm

    Upheld | Suo Motu - NAMS (TAMS) | 07 May 2026

    The Instagram advertisement is by “Dot & Key Wellness Private Limited - Dot & Key Meltie Lip Balm” (Influencer – Khushbu Sharma). This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2604-CCC.02)....

  • Astrotalk Services Private Limited - Astrotalk

    Not Upheld | General Public | 07 May 2026

    The Instagram advertisement is by ‘Astrotalk Services Private Limited - Astrotalk”, claiming “Wanna know about your EX's intentions ? Do they still miss you ? A Verified Astrologer can tell everything about your love life. ASK NOW !!”. The advertisement is not in contravention of Chapter I of the ASCI Code. (2604-CCC.02)...

  • United Breweries Limited - Kingfisher Packaged Drinking Water

    Not Upheld | Suo Motu | 13 May 2026

    The OTT commercial is by “United Breweries Limited - Kingfisher Packaged Drinking Water”. The advertisement is not in contravention of ASCI Guidelines for Qualification of Brand Extension - Product or Service. (2605-CCC-R.03) (2603-CCC.34)...

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Pranavi). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Sweetaj Brar). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Berger Paints India Ltd. - Berger XP

    Upheld | Consumer Organization | 07 May 2026

    The Instagram advertisement is by ‘Berger Paints India Limited – Berger XP’ claiming “Fix the recurring problem, not just the surface”, “Fixes mould, seepage and peeling. Get flawless coating with a clean finish. Give your walls the right care with Berger XP”. The said claims are in contravention of Chapter I of the ASCI Code. (2604-CCC.02)...

  • Dot & Key Wellness Private Limited - Dot & Key Meltie Lip Balm

    Upheld | Suo Motu - NAMS (TAMS) | 07 May 2026

    The Instagram advertisement is by “Dot & Key Wellness Private Limited - Dot & Key Meltie Lip Balm” (Influencer – Khushbu Sharma). This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2604-CCC.02)....

  • Astrotalk Services Private Limited - Astrotalk

    Not Upheld | General Public | 07 May 2026

    The Instagram advertisement is by ‘Astrotalk Services Private Limited - Astrotalk”, claiming “Wanna know about your EX's intentions ? Do they still miss you ? A Verified Astrologer can tell everything about your love life. ASK NOW !!”. The advertisement is not in contravention of Chapter I of the ASCI Code. (2604-CCC.02)...

  • United Breweries Limited - Kingfisher Packaged Drinking Water

    Not Upheld | Suo Moto | 13 May 2026

    The OTT commercial is by “United Breweries Limited - Kingfisher Packaged Drinking Water”. The advertisement is not in contravention of ASCI Guidelines for Qualification of Brand Extension - Product or Service. (2605-CCC-R.03) (2603-CCC.34)...

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Pranavi). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Vivo Mobile India Private Limited - Vivo V70 Elite

    Upheld | Suo Motu - NAMS (TAMS) | 12 May 2026

    The Instagram advertisement of “Vivo Mobile India Private Limited – Vivo V70 Elite” (Influencer - Sweetaj Brar). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2603-CCC.35)....

  • Berger Paints India Ltd. - Berger XP

    Upheld | Consumer Organization | 07 May 2026

    The Instagram advertisement is by ‘Berger Paints India Limited – Berger XP’ claiming “Fix the recurring problem, not just the surface”, “Fixes mould, seepage and peeling. Get flawless coating with a clean finish. Give your walls the right care with Berger XP”. The said claims are in contravention of Chapter I of the ASCI Code. (2604-CCC.02)...

  • Dot & Key Wellness Private Limited - Dot & Key Meltie Lip Balm

    Upheld | Suo Motu - NAMS (TAMS) | 07 May 2026

    The Instagram advertisement is by “Dot & Key Wellness Private Limited - Dot & Key Meltie Lip Balm” (Influencer – Khushbu Sharma). This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2604-CCC.02)....

  • Astrotalk Services Private Limited - Astrotalk

    Not Upheld | General Public | 07 May 2026

    The Instagram advertisement is by ‘Astrotalk Services Private Limited - Astrotalk”, claiming “Wanna know about your EX's intentions ? Do they still miss you ? A Verified Astrologer can tell everything about your love life. ASK NOW !!”. The advertisement is not in contravention of Chapter I of the ASCI Code. (2604-CCC.02)...

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