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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • YMI Ghar Soaps Private Limited - Ghar Soaps

    Not Upheld | General Public | 09 Jul 2026

    The advertisement of “YMI Ghar Soaps Private Limited - Ghar Soaps Magic Face Wash” which was seen on Flipkart, claiming “I hold PhD in reducing tan”. The advertisement is not in contravention of Chapter I of the ASCI Code. (2606-CCC.09)...

  • Midvision Private Limited - Miduty Stop Aging

    Upheld | Industry Member | 08 Jul 2026

    The amazon advertisement is of `Midvision Private Limited - Miduty Stop Aging’ claiming, “Stop Aging”. The said claim is in contravention of Chapter I of the ASCI Code.(2606-CCC.07)...

  • Hindustan Unilever Limited - Horlicks

    Upheld | Consumer Organization | 30 Jun 2026

    The Instagram advertisement is of Hindustan Unilever Limited - Horlicks Pro Fitness – Meal Replacement for Weight Loss, claiming, “Lose Up To 2kg In 1 Month*”, “Imagine waking up 2kg lighter in just a month” and “No crazy diets, no exhausting workouts”. The said claims are in contravention of Chapter I of the ASCI Code.(2604-CCC.03)...

  • Hindustan Unilever Limited - Horlicks

    Not Upheld | Consumer Organization | 30 Jun 2026

    The Instagram advertisement is of Hindustan Unilever Limited - Horlicks Pro Fitness – Meal Replacement for Weight Loss’ claiming, “BREAK UP with that Extra Weight”, “Meal Replacement for Weight Loss” and “L-Carnitine for Fat Burn”. The said claims are not in contravention of Chapter I of the ASCI Code. (2604-CCC.03)...

  • Universal Corporation Limited - AGARO Volumizer Hair Dryer

    Upheld | Suo Moto | 29 Jun 2026

    The Instagram advertisement of “Universal Corporation Limited - AGARO Volumizer Hair Dryer” (Influencer - Monali). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • Blur Cosmetics Private Limited - Blur It's Giving Honey Juicy Lip Oil

    Upheld | Suo Moto | 29 Jun 2026

    The Instagram advertisement of “Blur Cosmetics Private Limited – Blur It's Giving Honey Juicy Lip Oil” (Influencer - Navya). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • YMI Ghar Soaps Private Limited - Ghar Soaps

    Not Upheld | General Public | 09 Jul 2026

    The advertisement of “YMI Ghar Soaps Private Limited - Ghar Soaps Magic Face Wash” which was seen on Flipkart, claiming “I hold PhD in reducing tan”. The advertisement is not in contravention of Chapter I of the ASCI Code. (2606-CCC.09)...

  • Midvision Private Limited - Miduty Stop Aging

    Upheld | Industry Member | 08 Jul 2026

    The amazon advertisement is of `Midvision Private Limited - Miduty Stop Aging’ claiming, “Stop Aging”. The said claim is in contravention of Chapter I of the ASCI Code.(2606-CCC.07)...

  • Hindustan Unilever Limited - Horlicks

    Upheld | Consumer Organization | 30 Jun 2026

    The Instagram advertisement is of Hindustan Unilever Limited - Horlicks Pro Fitness – Meal Replacement for Weight Loss, claiming, “Lose Up To 2kg In 1 Month*”, “Imagine waking up 2kg lighter in just a month” and “No crazy diets, no exhausting workouts”. The said claims are in contravention of Chapter I of the ASCI Code.(2604-CCC.03)...

  • Hindustan Unilever Limited - Horlicks

    Not Upheld | Consumer Organization | 30 Jun 2026

    The Instagram advertisement is of Hindustan Unilever Limited - Horlicks Pro Fitness – Meal Replacement for Weight Loss’ claiming, “BREAK UP with that Extra Weight”, “Meal Replacement for Weight Loss” and “L-Carnitine for Fat Burn”. The said claims are not in contravention of Chapter I of the ASCI Code. (2604-CCC.03)...

  • Universal Corporation Limited - AGARO Volumizer Hair Dryer

    Upheld | Suo Motu | 29 Jun 2026

    The Instagram advertisement of “Universal Corporation Limited - AGARO Volumizer Hair Dryer” (Influencer - Monali). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • Blur Cosmetics Private Limited - Blur It's Giving Honey Juicy Lip Oil

    Upheld | Suo Motu | 29 Jun 2026

    The Instagram advertisement of “Blur Cosmetics Private Limited – Blur It's Giving Honey Juicy Lip Oil” (Influencer - Navya). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • YMI Ghar Soaps Private Limited - Ghar Soaps

    Not Upheld | General Public | 09 Jul 2026

    The advertisement of “YMI Ghar Soaps Private Limited - Ghar Soaps Magic Face Wash” which was seen on Flipkart, claiming “I hold PhD in reducing tan”. The advertisement is not in contravention of Chapter I of the ASCI Code. (2606-CCC.09)...

  • Midvision Private Limited - Miduty Stop Aging

    Upheld | Industry Member | 08 Jul 2026

    The amazon advertisement is of `Midvision Private Limited - Miduty Stop Aging’ claiming, “Stop Aging”. The said claim is in contravention of Chapter I of the ASCI Code.(2606-CCC.07)...

  • Hindustan Unilever Limited - Horlicks

    Upheld | Consumer Organization | 30 Jun 2026

    The Instagram advertisement is of Hindustan Unilever Limited - Horlicks Pro Fitness – Meal Replacement for Weight Loss, claiming, “Lose Up To 2kg In 1 Month*”, “Imagine waking up 2kg lighter in just a month” and “No crazy diets, no exhausting workouts”. The said claims are in contravention of Chapter I of the ASCI Code.(2604-CCC.03)...

  • Hindustan Unilever Limited - Horlicks

    Not Upheld | Consumer Organization | 30 Jun 2026

    The Instagram advertisement is of Hindustan Unilever Limited - Horlicks Pro Fitness – Meal Replacement for Weight Loss’ claiming, “BREAK UP with that Extra Weight”, “Meal Replacement for Weight Loss” and “L-Carnitine for Fat Burn”. The said claims are not in contravention of Chapter I of the ASCI Code. (2604-CCC.03)...

  • Universal Corporation Limited - AGARO Volumizer Hair Dryer

    Upheld | Suo Moto | 29 Jun 2026

    The Instagram advertisement of “Universal Corporation Limited - AGARO Volumizer Hair Dryer” (Influencer - Monali). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • Blur Cosmetics Private Limited - Blur It's Giving Honey Juicy Lip Oil

    Upheld | Suo Moto | 29 Jun 2026

    The Instagram advertisement of “Blur Cosmetics Private Limited – Blur It's Giving Honey Juicy Lip Oil” (Influencer - Navya). This advertisement is in contravention of Chapter I and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

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