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Complaint Outcomes

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Moto | 31 Jul 2026

    The YouTube advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “98% UVA UVB protection”, “It blocks more than 98% of UVA and UVB rays”, and “India's 1st Sunscreen Jacket”. Claims, “It blocks more than 98% of UVA and UVB rays”, and “98% UVA UVB protection”, are not in contravention of Chapter I of the ASCI Code. Claim, “India's 1st Sunscreen Jacket”, contravened Chapter I of the ASCI Code. The advertisement is in contra...

  • Sea Beauty - Sea Beauty Tan Polish Face & Body

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The website advertisement is by “Sea Beauty - Sea Beauty Tan Polish Face & Body" claiming "Remove 10 Years Old Tan”, “Brightens Skin and Reduces Dark spots". This advertisement is in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • Airth Research Private Limited - Airth Ac

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Website advertisement is of Airth Research Private Limited promoting “Airth AC Filter”, claiming, “Removes Harmful Particles - Covid-19, Bacteria, Pollen, PM 2.5, PM 10”, “AIRTH Filter for Split AC upgrades your AC into a HEPA purifier that removes 99% of PM2.5, allergens, and germs”. The said claims are in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Moto | 31 Jul 2026

    The Facebook advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “This is India’s first UPF 50+ certified sunscreen jacket”. The said claim is in contravention of Chapter I of the ASCI Code. (2607-CCC.11)...

  • FORMULATE BRAND PRIVATE LIMITED - NICONI TAN VANISH

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Instagram advertisement is by “FORMULATE BRAND PRIVATE LIMITED – NICONI TAN VANISH" claiming "After applying this and wiping it off after 20 minutes, I was so shocked, look at that colour difference!” This advertisement is in contravention of Chapter I of the ASCI Code. (2606-CCC.07)...

  • Jiore Skincare Studio - Jiore Sinche Body Facial Soap

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Instagram advertisement is by “Jiore Skincare Studio - Jiore Sinche Body Facial Soap" claiming "Clear Sun Tan," "Use for 15 days only. " This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.07)...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Motu | 31 Jul 2026

    The YouTube advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “98% UVA UVB protection”, “It blocks more than 98% of UVA and UVB rays”, and “India's 1st Sunscreen Jacket”. Claims, “It blocks more than 98% of UVA and UVB rays”, and “98% UVA UVB protection”, are not in contravention of Chapter I of the ASCI Code. Claim, “India's 1st Sunscreen Jacket”, contravened Chapter I of the ASCI Code. The advertisement is in contra...

  • Sea Beauty - Sea Beauty Tan Polish Face & Body

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The website advertisement is by “Sea Beauty - Sea Beauty Tan Polish Face & Body" claiming "Remove 10 Years Old Tan”, “Brightens Skin and Reduces Dark spots". This advertisement is in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • Airth Research Private Limited - Airth Ac

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Website advertisement is of Airth Research Private Limited promoting “Airth AC Filter”, claiming, “Removes Harmful Particles - Covid-19, Bacteria, Pollen, PM 2.5, PM 10”, “AIRTH Filter for Split AC upgrades your AC into a HEPA purifier that removes 99% of PM2.5, allergens, and germs”. The said claims are in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Motu | 31 Jul 2026

    The Facebook advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “This is India’s first UPF 50+ certified sunscreen jacket”. The said claim is in contravention of Chapter I of the ASCI Code. (2607-CCC.11)...

  • FORMULATE BRAND PRIVATE LIMITED - NICONI TAN VANISH

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Instagram advertisement is by “FORMULATE BRAND PRIVATE LIMITED – NICONI TAN VANISH" claiming "After applying this and wiping it off after 20 minutes, I was so shocked, look at that colour difference!” This advertisement is in contravention of Chapter I of the ASCI Code. (2606-CCC.07)...

  • Jiore Skincare Studio - Jiore Sinche Body Facial Soap

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Instagram advertisement is by “Jiore Skincare Studio - Jiore Sinche Body Facial Soap" claiming "Clear Sun Tan," "Use for 15 days only. " This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.07)...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Moto | 31 Jul 2026

    The YouTube advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “98% UVA UVB protection”, “It blocks more than 98% of UVA and UVB rays”, and “India's 1st Sunscreen Jacket”. Claims, “It blocks more than 98% of UVA and UVB rays”, and “98% UVA UVB protection”, are not in contravention of Chapter I of the ASCI Code. Claim, “India's 1st Sunscreen Jacket”, contravened Chapter I of the ASCI Code. The advertisement is in contra...

  • Sea Beauty - Sea Beauty Tan Polish Face & Body

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The website advertisement is by “Sea Beauty - Sea Beauty Tan Polish Face & Body" claiming "Remove 10 Years Old Tan”, “Brightens Skin and Reduces Dark spots". This advertisement is in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • Airth Research Private Limited - Airth Ac

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Website advertisement is of Airth Research Private Limited promoting “Airth AC Filter”, claiming, “Removes Harmful Particles - Covid-19, Bacteria, Pollen, PM 2.5, PM 10”, “AIRTH Filter for Split AC upgrades your AC into a HEPA purifier that removes 99% of PM2.5, allergens, and germs”. The said claims are in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Moto | 31 Jul 2026

    The Facebook advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “This is India’s first UPF 50+ certified sunscreen jacket”. The said claim is in contravention of Chapter I of the ASCI Code. (2607-CCC.11)...

  • FORMULATE BRAND PRIVATE LIMITED - NICONI TAN VANISH

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Instagram advertisement is by “FORMULATE BRAND PRIVATE LIMITED – NICONI TAN VANISH" claiming "After applying this and wiping it off after 20 minutes, I was so shocked, look at that colour difference!” This advertisement is in contravention of Chapter I of the ASCI Code. (2606-CCC.07)...

  • Jiore Skincare Studio - Jiore Sinche Body Facial Soap

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The Instagram advertisement is by “Jiore Skincare Studio - Jiore Sinche Body Facial Soap" claiming "Clear Sun Tan," "Use for 15 days only. " This advertisement is in contravention of Chapter I of the ASCI Code (2606-CCC.07)...

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