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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Ratti Brands Private Limited - Melblok Pigmentation Control Day & Night System

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The Instagram advertisement is by “Ratti Brands Private Limited – Melblok Pigmentation Control Day Cream .claiming, 1. To yahan pe Melblok ka pigmentation control day cream ek aisa anti pigmentation sunscreen hai jo dermatologist aajkal jyada recommend karte hain logon ko kyonki isme ek aisi technology hai jisko kahte hain stable screen jo 12 ghante tak chalti hai yaani ki aapne din mein ek baar hi lagaya aap apne office ja rahe ho, aap kam pe ja rahe ho, aap bahar ghum rahe ho aur aap...

  • Guiltfree Industries Limited - Naturali Bond Repair Regimen

    Not Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The website advertisement is by “Guiltfree Industries Limited - Naturali Bond Repair Regimen .claiming, Repairs 2 years of Hair Damage in 1 Application* [Disclaimer - One application is indicative of 1 application of the full routine] ...

  • Vasu Healthcare Private Limited - Vasu Kumkumadi Tailam

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The Facebook advertisement is by “Vasu Healthcare Private Limited - Vasu Kumkumadi Tailam”.claiming, 1. Reverse Fine Lines & Clear Dark Patches Naturally! 2. Processed with Sesame oil and milk, this golden oil reverses sun damage and smooths out wrinkles. ...

  • Kama Ayurveda Private Limited - Amsuman Daily Sun Shield

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The website advertisement is by “Kama Ayurveda Private Limited - Amsuman Daily Sun Shield”.claiming, 1.- 100% protection from daily ageing factors ( Disclaimer UVB : Instrumental Test on 10 Volunteers After one application UVA & Blue Light : In-Vitro Tests) 2. After 4 weeks Skin is glowing, Skin ageing-prevention, dark spots reduction (Disclaimer – use Test on 20 Volunteers after 1 month) 3. High Protection Skin Ageing & dark spot prevention (product pack claim) . in contravention of...

  • Hindustan Unilever Limited - Nexus

    Not Upheld | Industry Member | 23 Oct 2026

    The Nykaa advertisement is of Hindustan Unilever Limited promoting `Nexxus Promend Oil Resurrection Hair Serum’, claiming, “Back to virgin hair in 6 drops”, “POWERFUL Hair is reborn with 3 days of Use”, “11X strength”. The said claims are in contravention of Chapter I of the ASCI Code.(2610-CCC.19)...

  • LTK Industries - HINT

    Not Upheld | General Public | 23 Oct 2026

    The TVC / YouTube advertisement is by `LTK Industries – Hint’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.19)...

  • Ratti Brands Private Limited - Melblok Pigmentation Control Day & Night System

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The Instagram advertisement is by “Ratti Brands Private Limited – Melblok Pigmentation Control Day Cream .claiming, 1. To yahan pe Melblok ka pigmentation control day cream ek aisa anti pigmentation sunscreen hai jo dermatologist aajkal jyada recommend karte hain logon ko kyonki isme ek aisi technology hai jisko kahte hain stable screen jo 12 ghante tak chalti hai yaani ki aapne din mein ek baar hi lagaya aap apne office ja rahe ho, aap kam pe ja rahe ho, aap bahar ghum rahe ho aur aap...

  • Guiltfree Industries Limited - Naturali Bond Repair Regimen

    Not Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The website advertisement is by “Guiltfree Industries Limited - Naturali Bond Repair Regimen .claiming, Repairs 2 years of Hair Damage in 1 Application* [Disclaimer - One application is indicative of 1 application of the full routine] ...

  • Vasu Healthcare Private Limited - Vasu Kumkumadi Tailam

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The Facebook advertisement is by “Vasu Healthcare Private Limited - Vasu Kumkumadi Tailam”.claiming, 1. Reverse Fine Lines & Clear Dark Patches Naturally! 2. Processed with Sesame oil and milk, this golden oil reverses sun damage and smooths out wrinkles. ...

  • Kama Ayurveda Private Limited - Amsuman Daily Sun Shield

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The website advertisement is by “Kama Ayurveda Private Limited - Amsuman Daily Sun Shield”.claiming, 1.- 100% protection from daily ageing factors ( Disclaimer UVB : Instrumental Test on 10 Volunteers After one application UVA & Blue Light : In-Vitro Tests) 2. After 4 weeks Skin is glowing, Skin ageing-prevention, dark spots reduction (Disclaimer – use Test on 20 Volunteers after 1 month) 3. High Protection Skin Ageing & dark spot prevention (product pack claim) . in contravention of...

  • Hindustan Unilever Limited - Nexus

    Not Upheld | Industry Member | 23 Oct 2026

    The Nykaa advertisement is of Hindustan Unilever Limited promoting `Nexxus Promend Oil Resurrection Hair Serum’, claiming, “Back to virgin hair in 6 drops”, “POWERFUL Hair is reborn with 3 days of Use”, “11X strength”. The said claims are in contravention of Chapter I of the ASCI Code.(2610-CCC.19)...

  • LTK Industries - HINT

    Not Upheld | General Public | 23 Oct 2026

    The TVC / YouTube advertisement is by `LTK Industries – Hint’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.19)...

  • Ratti Brands Private Limited - Melblok Pigmentation Control Day & Night System

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The Instagram advertisement is by “Ratti Brands Private Limited – Melblok Pigmentation Control Day Cream .claiming, 1. To yahan pe Melblok ka pigmentation control day cream ek aisa anti pigmentation sunscreen hai jo dermatologist aajkal jyada recommend karte hain logon ko kyonki isme ek aisi technology hai jisko kahte hain stable screen jo 12 ghante tak chalti hai yaani ki aapne din mein ek baar hi lagaya aap apne office ja rahe ho, aap kam pe ja rahe ho, aap bahar ghum rahe ho aur aap...

  • Guiltfree Industries Limited - Naturali Bond Repair Regimen

    Not Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The website advertisement is by “Guiltfree Industries Limited - Naturali Bond Repair Regimen .claiming, Repairs 2 years of Hair Damage in 1 Application* [Disclaimer - One application is indicative of 1 application of the full routine] ...

  • Vasu Healthcare Private Limited - Vasu Kumkumadi Tailam

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The Facebook advertisement is by “Vasu Healthcare Private Limited - Vasu Kumkumadi Tailam”.claiming, 1. Reverse Fine Lines & Clear Dark Patches Naturally! 2. Processed with Sesame oil and milk, this golden oil reverses sun damage and smooths out wrinkles. ...

  • Kama Ayurveda Private Limited - Amsuman Daily Sun Shield

    Upheld | Suo Motu - NAMS (TAMS) | 29 Oct 2026

    The website advertisement is by “Kama Ayurveda Private Limited - Amsuman Daily Sun Shield”.claiming, 1.- 100% protection from daily ageing factors ( Disclaimer UVB : Instrumental Test on 10 Volunteers After one application UVA & Blue Light : In-Vitro Tests) 2. After 4 weeks Skin is glowing, Skin ageing-prevention, dark spots reduction (Disclaimer – use Test on 20 Volunteers after 1 month) 3. High Protection Skin Ageing & dark spot prevention (product pack claim) . in contravention of...

  • Hindustan Unilever Limited - Nexus

    Not Upheld | Industry Member | 23 Oct 2026

    The Nykaa advertisement is of Hindustan Unilever Limited promoting `Nexxus Promend Oil Resurrection Hair Serum’, claiming, “Back to virgin hair in 6 drops”, “POWERFUL Hair is reborn with 3 days of Use”, “11X strength”. The said claims are in contravention of Chapter I of the ASCI Code.(2610-CCC.19)...

  • LTK Industries - HINT

    Not Upheld | General Public | 23 Oct 2026

    The TVC / YouTube advertisement is by `LTK Industries – Hint’. The said advertisement is not in contravention of the ASCI Code. (2610-CCC.19)...

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