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SLN Group - Levista Coffee

Recommendation: Upheld | Medium: Suo Moto

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claim, “Experience South India’s best coffee with Levista!", was not substantiated with verifiable comparative data, market survey data, of the advertiser's coffee brand versus other similar coffee brands in South India to prove that their coffee is better than all the others. The claim was not backed by an independent third party validation. The claim is misleading by exaggeration This advertisement is in contravention of Chapter I, 1.1 and 1.4 of the ASCI Code. This complaint was UPHELD by Secretariat.