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The ICFAI University - ICFAI UNIVERSITY (JPR)-ML

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claim - “100% Placement Assistance”- While the advertiser may be providing placement assistance to their students, the use of 100% numerical claim is not relevant for “placement assistance” claim. There cannot be a percentage assigned to any placement assistance claim such as 40% or 80% assistance. The use of “100%” as a descriptor in the claim is misleading by implication This advertisement is in contravention of Chapter I, Clause 1.4 of the ASCI Code, and Clause 4 of the ASCI Guidelines for Advertising of Educational Institutions and Programs .This complaint was UPHELD by Secretariat.