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Reckitt Benckiser (India) Private Limited - Lizol

Recommendation: Not Upheld | Medium: General Public

The Consumer Complaints Council (CCC) viewed the YouTube advertisement (https://www.youtube.com/watch?v=k_br-iiI93I) and considered the complaint. The CCC observed that the advertiser is promoting a floor cleaner - `Lizol Shakti’. In the advertisement the female protagonist is shown mopping the floor. In the context of the advertisement for the product being promoted, the CCC did not consider the advertisement to be objectionable. The CCC concluded that the advertisement is not in contravention of the ASCI Code. This complaint was NOT UPHELD.