Realman Cosmetics LLP - The Living Co Shikhakai+Bhringraj Stimulating Scalp Serum

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

The ASCI had approached yourselves for your response in addressing the objection raised in the complaint (https://www.facebook.com/ads/library/?id=2113368262647434). You were offered an option to seek Informal Resolution (IR) of the complaint by modifying or withdrawing the claim objected to in the advertisement, or alternately to substantiate the claim with the required supporting data. In the absence of a written response along with documents for substantiation on or before the prescribed due date, the Consumer Complaints Council (CCC) considered this complaint exparte. Video Claim, "Here's the most effective, ancient and better way to get your dense hair back. Trusted by queen of luscious hair Malaika Arora. Bhringraj 5000 sal purana ayurvedic herb jo na sirf baal girna kam karta hai balki it tackles premature greying, weak roots, hair thinning. Use it for just 90 days you will see a drastic change in your hair", was not substantiated with clinical evidence or with clinical third party test reports for product efficacy to prove that the product provides the hair benefits as claimed. The advertiser has not provided product specific details such as copy of product packaging, product approval license, product composition details, evidence of claimed ingredients (bhringraj) present in the product. The source and date for the claim is not indicated in the advertisement. The claim is misleading by exaggeration and is likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. The complaint was Upheld.