Green Delight Innovations Private Limited - Bliss Natural Sanitary Pads

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

The ASCI had approached yourselves for your response in addressing the objection raised in the complaint (https://www.blissnatural.in/products/fluffy-xxl-pack-of-6). You were offered an option to seek Informal Resolution (IR) of the complaint by modifying or withdrawing the claim objected to in the advertisement, or alternately to substantiate the claim with the required supporting data. In the absence of a written response along with documents for substantiation on or before the prescribed due date, the Consumer Complaints Council (CCC) considered this complaint exparte. Claims, "100% Rashfree”, “100% leak proof”, were not substantiated with clinical evidence or with clinical third party test reports to demonstrate the product's efficacy in providing complete protection against rashes and leakage as claimed. The source and date for the claims is not indicated in the advertisement. Claim, "3X more absorption” was not substantiated with comparative clinical test reports conducted through an independent third party laboratory to prove that the product absorbs three times more as claimed. The claim is misleading by omission to mention the basis of comparison. The source and date for the claim was not indicated in the advertisement. The claim is likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. The Complaint was UPHELD.