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Sreenidhi Sports Academy - SREENIDHI SPORTS ACADEMY-VC

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claim, “No 1 sports school in India”, was not substantiated with verifiable comparative data of the advertiser's sport's school versus other similar sports schools in India, to prove that their sport's school is in leadership position (No.1) as compared to other sports school. The source for the claim is not indicated in the advertisement. The claim is misleading by exaggeration. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2 and 1.4 of the ASCI Code. Complaint was Upheld.