Warriors Defence Academy - Warrior's Defence Academy

Recommendation: Upheld | Medium: General Public

The ASCI had approached the advertiser for its response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The advertiser was offered an option to seek an Informal Resolution (IR) of the complaint by modifying or withdrawing the claim in the advertisement or alternately to substantiate the claim with supporting data. The advertiser was also offered an opportunity for a telecon with the ASCI Secretariat, which they did not avail and neither did they submit their written response. The Consumer Complaints Council (CCC) viewed the Website advertisement (https://warriorsdefenceacademy.com/), Ad – Hoarding, and considered the complaint. The CCC observed that no response was received from the advertiser prior to the prescribed due date as specified by the ASCI Secretariat. Upon careful consideration of the complaint and in the absence of response from the advertiser, the CCC concluded that the claim, “India's No.1 Defence Academy”, was not substantiated with verifiable comparative data of the advertiser’s defence academy versus other similar defence academies in India, to prove that they are in leadership position (No.1). The claim is misleading by exaggeration. The source and date for the claim is not mentioned in the advertisement. The said claim contravened Chapter I, Clauses 1.1, 1.2, and 1.4 of the ASCI Code. This complaint was UPHELD