Elegant Arden LLP - Kass Advanced Anti-Aging Solution

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of required action on or before the prescribed due date, CCC considered this complaint exparte. Claims, “Reverse Your Aging By 5 Years”, “Look 5 years younger", were not substantiated with clinical evidence or with clinical third party test reports for product efficacy to prove that the product reverses aging by 5 years and makes one look 5 years younger, as claimed. The source and date for the claims is not indicated in the advertisement. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. Complaint was Upheld