L'Oreal India Private Limited - NYX Professional Makeup Lip IV Hydrating Gloss Stain

Recommendation: Not Upheld | Medium: Suo Motu - NAMS (TAMS)

The ASCI had approached the brand owner - advertiser (L'Oreal India Private Limited) and the influencer (Renuka Tyagi) for their respective responses in addressing the objections raised in the complaint. The advertiser submitted their response. The advertiser in their response clarified that the stated post is organic and does not involve any material connection from the brand's end. The advertiser provided a declaration confirming that there is no association or commercial arrangement with the influencer in relation to the advertisement. The Consumer Complaints Council (CCC) viewed the Instagram advertisement (https://www.instagram.com/p/DSgzgBcE0Jt/) considered the complaint, and the advertiser’s response. The CCC noted that there was no response from the influencer. The CCC observed that the advertisement shows an influencer promoting the advertiser’s product – 'NYX Professional Makeup Lip IV Hydrating Gloss Stain’. The CCC noted that the advertiser has no connection with the influencer and does not endorse the comments made in the Instagram post. The advertiser submitted a declaration confirming the absence of any material relationship with the influencer. The feedback in the post reflects the influencer’s personal experience indicating that the content was shared voluntarily. Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.