Blubein Nutrix Private Limited - BluBein Mega Omega-3

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the Consumer Complaints Council (CCC) considered this complaint exparte. Claim, "Unlock 3X the Power of Omega-3 in 1 Capsule” was not substantiated with comparative clinical test reports conducted through an independent third-party laboratory to prove that a single capsule of product delivers three times the power of omega-3 as claimed. The claim is misleading by exaggeration. The source and date for the claim is not indicated in the advertisement. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, and 1.4 of the ASCI Code, and ASCI Guidelines on Advertising of Foods & Beverages (f&b). The complaint was Upheld.