Amazon Seller Services Private Limited - Amazon

Recommendation: Not Upheld | Medium: General Public

The ASCI had approached the advertiser (Amazon Seller Services Private Limited) and the influencer (Amit  Singh) for their respective responses in addressing the grievances of the complainant and forwarded the details of  the complaint, verbatim, to the advertiser and the influencer with a request to respond to the same. The advertiser and the influencer were also offered an opportunity for a telecon with the ASCI Secretariat, which they did not avail, and the advertiser submitted their response.  

The advertiser stated that the LinkedIn post in question was published by an individual user and was not part of  Amazon’s Affiliate Program. 

The Consumer Complaints Council (CCC) viewed the LinkedIn Post (https://www.linkedin.com/posts/amitmarketersingh_amazongreatindianfestival-megadeals-share-7513967447956365312-jCjB/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABtHzckB6vwKr9OSRhjVFoEQ0ST7IPIOwnY), considered the complaint, and the advertiser’s response. The CCC noted that there was no response  from the influencer.

The CCC observed that the post featured an influencer promoting the advertiser's services in connection with the  'Amazon Great Indian Festival'. 

The CCC noted the advertiser's submission that the LinkedIn post was not engaged as part of its Affiliate Program. The CCC further noted that the views expressed in the post appeared to reflect the influencer's personal opinion. 

Based on these observations, the CCC concluded that the LinkedIn advertisement is not in contravention of ASCI  Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.