Hindustan Unilever Limited - Hindustan Unilever Limited

Recommendation: Not Upheld | Medium: Suo Motu - NAMS (TAMS)

The Consumer Complaints Council (CCC) viewed the Instagram advertisement  (https://www.instagram.com/p/DUAOdXpCQmT/) considered the complaint, and the advertiser’s response. The  CCC noted that there was no response from the influencer.  

The CCC observed that the advertisement shows an influencer promoting the advertiser’s product - `Vaseline  Gluta-Hya Dewy Radiance Serum-in-Lotion’. 

The CCC noted that the advertiser has no connection with the influencer and does not endorse the comments made  in the Instagram post. The advertiser submitted a declaration confirming the absence of any material relationship  with the influencer. The feedback in the post reflects the influencer’s personal opinion indicating that the content  was shared voluntarily. 

Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines  for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.