LOreal India Private Limited - L'Oreal Paris Infallible Matte Resistance Liquid Lipstick

Recommendation: Not Upheld | Medium: Suo Moto

The Instagram advertisement is by an influencer (Meenal Jain) promoting `L'Oreal India Private Limited - L'Oreal Paris Infallible Matte Resistance Liquid Lipstick’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. The ASCI had approached the advertiser (L'Oreal India Private Limited) and the influencer (Meenal Jain) for their respective responses in addressing the objections raised in the complaint. The advertiser stated that the influencer's post is organic and non-sponsored. The advertiser further provided a declaration confirming that there is no association with the influencer in relation to the advertisement. The Consumer Complaints Council (CCC) viewed the Instagram advertisement (https://www.instagram.com/p/DUsFHrXD76W/ ) considered the complaint, and the advertiser’s response. The CCC noted that there was no response from the influencer. The CCC observed that the advertisement shows an influencer promoting the advertiser’s product – `L'Oreal Paris Infallible Matte Resistance Liquid Lipstick’. The CCC noted that the advertiser has no connection with the influencer and does not endorse the comments made in the Instagram post. The advertiser submitted a declaration confirming the absence of any material relationship with the influencer. The CCC was of the view that the feedback in the post reflects the influencer’s personal opinion indicating that the content was shared voluntarily. Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.