Nxtquantum Shift Technologies India Private Limited - AI+ Nova

Recommendation: Not Upheld | Medium: General Public

The ASCI had approached the advertiser (Nxtquantum Shift Technologies India Private Limited) and the influencer (Rishi Bagree) for their respective responses in addressing the grievances of the complainant and also forwarded the details of the complaint, with a request to respond to the same. The advertiser and the influencer were also offered an opportunity for a telecon with the ASCI Secretariat, which the advertiser availed, and submitted their response. The advertiser clarified that they have not engaged, commissioned, or authorized the influencer to promote, advertise, or represent their brand in any capacity. They further provided a signed declaration confirming that there is no association with the influencer in relation to the advertisement. The Consumer Complaints Council (CCC) viewed the X (Twitter) post (https://x.com/rishibagree/status/2059515287452647911) considered the complaint, and the advertiser’s response. The CCC noted that there was no response from the influencer. The CCC observed that the advertiser had no connection with the influencer. As proof, they have submitted a declaration confirming the absence of any material relationship with the influencer. Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.