Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

Recommendation: Upheld | Medium: Suo Moto

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the CCC considered this complaint exparte.

Claim, "Why 1 Scoop/Day for 3 Months? Reduce Cravings & Burn Fat Effortlessly In Just 3 Months!”, was not substantiated with clinical evidence or with clinical third-party test reports for product efficacy to prove that the product reduces cravings and burns fat within 3 months, as claimed. The claim is misleading by exaggeration and is likely to lead to widespread disappointment in the minds of consumers.

The claim read in conjunction with the visuals depicting of progressive reduction in body size of a woman implies that a single scoop of product consumed for 3 months leads to significant fat loss without the need for a strict diet or gym/exercise. The visuals are misleading in the absence of substantiation.

This advertisement is in contravention of Chapter I, Clauses 1.1, 1.4 and 1.5 of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). The complaint was Upheld.