Helious Outsourcing and Marketing Private Limited - HEALEO NUTRITION

Recommendation: Upheld | Medium: Suo Moto

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the CCC considered this complaint exparte.

Claim - “India's No. 1 Barrier-Repair Moisturizer with Liposomal Technology”, was not substantiated with verifiable comparative data, market survey data of the advertiser's barrier-repair moisturizer versus other similar barrier-repair moisturizers in India, to prove that the advertiser's product is in leadership position (#  No.1).

The claim is misleading by exaggeration.

This advertisement is in contravention of Chapter I, Clauses 1.1 and 1.4 of the ASCI Code. The complaint was Upheld.