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Uprising Science Private Limited - MINIMALIST SALICYLIC ACID 2PCT SERUM

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claims, “Reduce and Prevents acne, clears pores, removes blackheads and whiteheads”, and “Reduces acne, blackheads and fights oily skin”, were not substantiated with clinical evidence of product efficacy or any clinical test reports/ third party reports for product efficacy to prove that the Serum provides the skin benefits claimed. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, 1.1, 1.4 and 1.5 of the ASCI Code. This complaint was UPHELD by Secretariat.