fbpx
×

Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul Ice Cream

Recommendation: Not Upheld | Medium: General Public

The Consumer Complaints Council (CCC) viewed the TVC showing a father and daughter relishing ice cream in the night, hiding from mother of the girl. The CCC observed that the advertisement depicts a sweet moment between a father and his daughter where he is indulging her by offering her ice-cream. The CCC did not agree that the advertisement encourages or promotes excessive consumption of ice-cream. The CCC concluded that the TVC was not in contravention of ASCI Guidelines on Advertising of Foods & Beverages (F&B) nor Chapter III of the ASCI Code. The complaint was NOT UPHELD.