Godrej Consumer Products Limited - KamaSutra Condoms

Recommendation: Not Upheld | Medium: General Public

The Consumer Complaints Council (CCC) viewed the TV advertisement which shows a female model holding a pack of `KamaSutra longlast Condoms’, and saying “I love it when it takes time”. The CCC discussed that the advertisement does not depict any sexually explicit visuals. The CCC concluded that in the context of the advertisement for a condom product being promoted, the advertisement is not indecent as it is not likely to cause grave and widespread offence. The advertisement is not in contravention of Chapter II of the ASCI Code. This complaint was NOT UPHELD. Furthermore, the condom advertisements on OTT platforms are presented to adult profiles in accordance with the platform’s terms and conditions, which are agreed upon by users. To ensure that children are not exposed to such content, we recommend that users switch to kid-specific profiles, which are designed to restrict access to adult-oriented advertisements.