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Niva Bupa Health Insurance Company Limited - NIVA BUPA HEALTH INSURANCE

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Voice-over claim (in Hindi) as translated in English, “India's fastest growing health insurance brands”, was not substantiated with verifiable comparative data, market research data, to prove that the advertiser's health insurance brand is fastest growing as compared to other insurance brands in India. The source for the claim is not indicated in the advertisement. The claim is misleading by exaggeration, and is likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4, and 1.5 of the ASCI Code. Complaint was Upheld.