AceIPM Elearning Private Limited - Ace IPM

Recommendation: Upheld | Medium: Industry Member

The ASCI had approached the advertiser for its response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The advertiser was offered an option to seek an Informal Resolution (IR) of the complaint by modifying or withdrawing the claims in the advertisement or alternately to substantiate the claims with supporting data. The advertiser was also offered an opportunity for a telecon with the ASCI Secretariat, which they did not avail and neither did they submit their written response. The Consumer Complaints Council (CCC) viewed the Website advertisement (https://aceipm.com/free-counselling/) and considered the complaint. The CCC observed that no response was received from the advertiser prior to the prescribed due date as specified by the ASCI Secretariat. Upon careful consideration of the complaint and in the absence of response from the advertiser, the CCC concluded that the claim, “100+ IIM selections”, was not substantiated with supporting details such as the specific year and batch, the number of students selected into each IIM, along with verifiable information such as their roll numbers, contact details, and admission confirmations. Claim, “10+ mentors from IIMs”, was not substantiated with supporting data, including the names and qualifications of the mentors, their affiliation with specific IIMs, and the nature of their involvement—whether full-time, part-time, guest speakers, or currently active in the program. Claim, “Best IPMAT Coaching”, was not substantiated with market survey data, verifiable comparative data comparing the advertiser’s coaching institute with other similar institutes to prove that they are better than the rest in providing IPMAT coaching. The claims were not backed by an independent third party validation. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of students. The said claims in the advertisement contravened Chapter I, Clauses 1.1, 1.4 and 1.5 of the ASCI Code. This complaint was UPHELD