Onesto Labs Private Limited - SunScoop - Hydrating Fluid Sunscreen for Face and Body | SPF 60, PA++++

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of required action on or before the prescribed due date, CCC considered this complaint exparte. Advertisement (https://www.instagram.com/p/DI_5osCzeQr/) shows an Influencer promoting a sunscreen product. The advertisement does not carry a disclosure label that clearly identifies it as an advertisement. The influencer / owner of the brand (advertiser) have not disclosed details regarding any material connection, monetary or non-monetary between the brand owner and the influencer nor does it indicate whether or not the influencer was paid to post the details of the advertiser’s sunscreen product. The influencer has not mentioned any disclosure labels such as "Advertisement", "Ad", "Sponsored", "Collaboration", “Partnership”, "Employee", "Free Gift", “Paid Partnership”, “Affiliate”, at the start of the advertisement. The advertisement is misleading by omission and exploits consumers' lack of knowledge. This advertisement is in contravention of Chapter I, Clauses 1.4 and 1.5 of the ASCI Code, and Clause 1, 1.1(a), and 1.3(a) of ASCI Guidelines for Influencer Advertising in Digital Media. Complaint was Upheld.