V Business Enterprises LLP - Atom Colostrum Immunity Boost Superfood Powder

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the Consumer Complaints Council (CCC) considered this complaint exparte. Claims, "89% users saw fewer infections”, “72% felt more energy”, “69% experienced less bloating”, were not substantiated with clinical evidence or with clinical third party test reports for product efficacy, or with consumer research data if any, to prove the product benefits as claimed. The source and date for the claims is not indicated in the advertisement. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). Complaint was Upheld.