Indwell Labs Private Limited - Noa Apple Cider Vinegar

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of required action on or before the prescribed due date, CCC considered this complaint exparte. Claims, "Boosts Energy & Metabolism (B12 & D3)” and “100% Money-Back Guarantee! If you don't feel lighter, less bloated, or a change in 45 days, we'll refund your money (6+ bottles only)” were not substantiated with clinical evidence or with clinical third party test reports for product efficacy to prove that the product boosts energy and metabolism, and makes one feel lighter, less bloated as claimed. Also, there was no supporting evidence provided to confirm that consumers/customers who did not experience the claimed benefits were fully refunded, nor were any customer details shared to enable independent verification by ASCI. The source and date for the claims is not indicated in the advertisement. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). Complaint was Upheld