Charaka Wellness India Private Limited - Meltwell Fat Burner Capsules

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of required action on or before the prescribed due date, CCC considered this complaint exparte Claim, "Crush those extra kilos!”, was not substantiated with clinical evidence or with clinical third party test reports for product efficacy to prove that the product crushes extra kilos, as claimed. The source and date for the claim is not indicated in the advertisement. The claim is misleading by exaggeration and is likely to lead to widespread disappointment in the minds of consumers. The visual depiction of an AI-generated model showing a drastic weight reduction from 84 kg in January to 56 kg in May, together with the claim implying a guaranteed, rapid, weight loss solely through the advertised product, was not substantiated. These visuals are misleading. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code and ASCI Guidelines on Advertising of Foods & Beverages (F&B). Complaint was Upheld