Multi Pharma Private Limited - Vaadi Herbals Under Eye Serum

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the Consumer Complaints Council (CCC) considered this complaint exparte. Claim, "Reverses aging” was not substantiated with clinical evidence or with clinical third party test reports for product efficacy to prove that the product reverses aging, as claimed. The source and date for the claim is not indicated in the advertisement. The claim is misleading by exaggeration and is likely to lead to widespread disappointment in the minds of consumers. The before-and-after visual of skin transformation suggests that applying the advertiser’s product results in reversal of aging. This visual depiction is misleading in the absence of substantiation. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. The complaint was Upheld.