ZeroHarm Sciences Private Limited - ZeroHarm Collagen Builder

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

The CCC viewed the Instagram advertisement (https://www.instagram.com/p/DSw4tOugEQR/?igsh=MTQ5OWJiN3ltZ2Ntaw%3D%3D), considered the complaint, and the advertiser’s response.  

The CCC observed that the advertiser did not provide any supporting data for the claim made.  

In the absence of claim support data, the CCC concluded that the claim, “Get Rid Off Wrinkles in Just 8 Weeks”,  was not substantiated. The claim is misleading by exaggeration and is likely to lead to widespread disappointment  in the minds of consumers.  

The before-and-after visual, implying that the product visibly eliminates wrinkles in eight weeks, is misleading in  the absence of claim substantiation. 

The said claim and the visual in the advertisement contravened Chapter I, Clauses 1.1, 1.4 and 1.5 of the ASCI  Code. This complaint was UPHELD. 

The CCC noted that the said Instagram advertisement has been withdrawn.