LOreal India Private Limited - L'Oreal India Private Limited

Recommendation: Not Upheld | Medium: Suo Motu - NAMS (TAMS)

The Consumer Complaints Council (CCC) viewed the Instagram advertisement (https://www.instagram.com/p/DUNXoJyCXb-/) considered the complaint, and the advertiser’s response. The CCC noted that there was no response from the influencer.

The CCC observed that the advertisement shows an influencer promoting the advertiser’s product - `Maybelline New York Super Stay Matte Ink Liquid Lipstick’.

The CCC noted that the advertiser has no connection with the influencer and does not endorse the comments made in the Instagram post. The advertiser submitted a declaration confirming the absence of any material relationship with the influencer. The feedback in the post reflects the influencer’s personal opinion indicating that the content was shared voluntarily.

Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.