LOreal India Private Limited - NYX Professional Makeup Lip IV Hydrating Gloss Stain

Recommendation: Not Upheld | Medium: Suo Moto

The Instagram advertisement is by an influencer (Dishani Bose) promoting `L'Oreal India Private Limited – NYX Professional Makeup Lip IV Hydrating Gloss Stain’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. The ASCI had approached the advertiser (L'Oreal India Private Limited) and the influencer (Dishani Bose) for their respective responses in addressing the objections raised in the complaint. The influencer clarified that the Instagram post is not part of a paid partnership; it is her own content featuring a product she purchased on her own. The influencer provided a copy of the invoice for the purchased product. The Consumer Complaints Council (CCC) viewed Instagram advertisement (https://www.instagram.com/p/DULNAY6jkKP/ ), considered the complaint, and the influencer’s response. The CCC noted that there was no response from the advertiser. The CCC observed that the advertisement shows an influencer promoting the advertiser’s product – `NYX Professional Makeup Lip IV Hydrating Gloss Stain’. The CCC noted that the influencer has no connection with the advertiser and that the content reflects her personal opinion and review of the product. She also provided a copy of the purchase invoice as proof that the product was purchased independently. Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.