LOreal India Private Limited - L'Oreal Paris Infallible Matte Resistance Liquid Lipstick

Recommendation: Not Upheld | Medium: Suo Moto

The Instagram advertisement is by an influencer (Parneet Kaur) promoting `L'Oreal India Private Limited - L'Oreal Paris Infallible Matte Resistance Liquid Lipstick’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. The ASCI had approached the advertiser (L'Oreal India Private Limited) and the influencer (Parneet Kaur) for their respective responses in addressing the objections raised in the complaint. The advertiser stated that the influencer’s post is organic and provided a formal declaration confirming that there is no association with the influencer in relation to the advertisement. The influencer also confirmed that the Instagram post is non-sponsored. The Consumer Complaints Council (CCC) viewed the Instagram advertisement (https://www.instagram.com/p/DU-0DURlJpX/ ) considered the complaint, along with the responses from both the advertiser and the influencer. The CCC observed that the advertisement shows an influencer promoting the advertiser’s product – `L'Oreal Paris Infallible Matte Resistance Liquid Lipstick’. The CCC noted that the advertiser has no connection with the influencer. The advertiser submitted a declaration confirming the absence of any material relationship with the influencer, and the influencer also clarified that the Instagram post is non-sponsored. Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.