Adidas India Marketing Private Limited - Adidas Adistar Jellyfish Pharrell Williams

Recommendation: Not Upheld | Medium: Suo Moto

The Instagram advertisement is by an influencer (Suhana Sethi) promoting `Adidas Adistar Jellyfish Pharrell Williams’. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. The ASCI had approached the advertiser (Adidas India Marketing Private Limited) and the influencer (Suhana Sethi) for their respective responses in addressing the objections raised in the complaint. The influencer stated that the content is not part of any paid partnership, and provided a copy of the invoice for the purchased product. The Consumer Complaints Council (CCC) viewed the Instagram advertisement (https://www.instagram.com/p/DVGZ45YkmM6/ ), considered the complaint, and the response submitted by the influencer. The CCC observed that the advertisement shows an influencer promoting the advertiser’s product – ‘Adidas Adistar Jellyfish Pharrell Williams’. The CCC noted that the influencer has no connection with the advertiser. The content in the Instagram post reflects her personal opinion and review of the product. She also provided a copy of the purchase invoice as proof that the product was purchased independently. Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.