US International Beauty School - US International School Of Professional Beauty

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the Consumer Complaints Council (CCC) considered this complaint exparte.

Claim - "100% Job Placement Assistance" - While the advertiser may be providing job placement assistance to their students, the use of 100% numerical claim is not relevant for a “job placement assistance” claim. There cannot be a percentage assigned to any job placement assistance claim such as 40% or 80% assistance. The use of “100%” as a descriptor in the claim is misleading by implication.

This advertisement is in contravention of Chapter I, Clauses 1.4 of the ASCI Code, and Clause 4 of the ASCI Guidelines for Advertising of Educational Institutions and Programs. The Complaint was Upheld.