TRDP Happy World Private Limited - Mario

Recommendation: Not Upheld | Medium: General Public

Ad Description

The print advertisement promotes Mario Noodles featuring Masala Noodles and Tez Tadka Masala Noodles, with the tagline “Exam, results ka good luck charm!”. The ad shows a bowl of noodles, product packs, and a schoolgirl enjoying the product, with “100/100” imagery highlighting academic success. It also includes Mario Foods’ website, social media details, and branding.

Issue

Whether the advertisement’s claim “Exam Results Ka Good Luck Charm” with the depiction of a schoolgirl and “100/100” implies a link between consuming Mario Noodles and achieving academic success, and is unsubstantiated and misleading.

Consumer Complaints Council (CCC) Assessment

The Consumer Complaints Council (CCC) viewed the advertisement claiming, “Exam Results Ka Good Luck Charm!", and the depiction of a school girl with a 100/100 score. 

The CCC was of the view that the advertisement does not communicate that consumption of the product will lead to better examination results. The advertisement was not found to be in contravention of the ASCI Code.  

Decision

Not Upheld