Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

Recommendation: Not Upheld | Medium: Suo Moto

Ad Description

The advertisement is an Instagram Reel promoting a sunscreen jacket from the account yen_peru_kumar. It highlights the product with the claim “Don’t buy sunscreen jackets until you see this...” and promotes it as an affordable option under the brand @blue_tyga. The post uses summer and sunscreen-related hashtags and directs viewers to seek the product link.

Issue

Whether the Instagram advertisement promoting Blue Tyga Sunscreen Jacket by influencer Yen Peru Kumar is in violation of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media.

Advertiser’s Response

The influencer clarified that the referenced Instagram post is not a paid advertisement or brand collaboration. The product was personally purchased by him. 

The advertiser provided a declaration confirming that there is no association with the influencer in relation to the advertisement.

Consumer Complaints Council (CCC) Assessment

The CCC observed that the advertisement shows an influencer promoting the advertiser’s product –  `Blue Tyga Sunscreen Jacket’.

The CCC noted that the advertiser has no connection with the influencer and does not endorse the comments made in the Instagram post. The advertiser submitted a declaration confirming the absence of any material relationship with the influencer.

The CCC further noted that the influencer had purchased the product independently and has no material connection with the brand. The influencer also provided a copy of the order confirmation as evidence of the independent purchase.

Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media.  

Decision

Not Upheld