Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) - Amul Falooda Ice-Cream

Recommendation: Not Upheld | Medium: Suo Moto

Ad Description

The advertisement is an Instagram Reel by sunnny.jadhavv featuring Amul Falooda Ice Cream. The post presents the product as a viral ice cream launch, includes a review stating that the product was loved and tasted good, and recommends it as “Worth Trying.” The post tags @amul_india and highlights the product price and related ice cream content.

Issue

Whether the advertisement promoting Amul Falooda Ice-Cream by influencer Sunny Jadhav is in violation of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media.

Advertiser’s Response

The advertiser provided a declaration confirming that there is no association with the influencer in relation to the advertisement.

Consumer Complaints Council (CCC) Assessment

The CCC observed that the advertisement shows an influencer promoting the advertiser’s product – `Amul Falooda Ice-Cream’.

The CCC noted that the advertiser has no connection with the influencer and does not endorse the comments made in the Instagram post. The advertiser submitted a declaration confirming the absence of any material relationship with the influencer. 

Based on these observations, the CCC concluded that the advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media.  

Decision

Not Upheld