Zenith Drinks Private Limited - Liver Detox Effervescent Tablet

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of required action on or before the prescribed due date, CCC considered this complaint exparte

Pack claim, “Reduce Cholesterol ", was not substantiated with clinical evidence or with clinical third-party test reports for product efficacy to prove that the product reduces cholesterol, as claimed.

 The claim is misleading by exaggeration and is likely to lead to widespread disappointment in the minds of consumers.

This advertisement is in contravention of Chapter I, Clauses 1.1, 1.4 and 1.5 of the ASCI Code, and ASCI Guidelines on advertising of foods & beverages (F&B). The complaint was Upheld.